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Virtual worlds and e-commerce : technologies and applications for building customer relationships

Author: Barbara L Ciaramitaro
Publisher: Hershey, PA : Business Science Reference, ©2011.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
"This book presents various opinions, judgments, and ideas on how the use of digitally created worlds is changing the face of e-commerce and extending the use of Internet technologies to create a more immersive experience for customers"--Provided by publisher.
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Virtual worlds and e-commerce.
Hershey, PA : Business Science Reference, ©2011
(DLC) 2010016428
(OCoLC)505422509
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Barbara L Ciaramitaro
ISBN: 9781616928100 1616928107
OCLC Number: 682626016
Description: 1 online resource (xx, 375 pages) : illustrations
Responsibility: [edited by] Barbara Ciaramitaro.

Abstract:

"This book presents various opinions, judgments, and ideas on how the use of digitally created worlds is changing the face of e-commerce and extending the use of Internet technologies to create a more immersive experience for customers"--Provided by publisher.

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