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Vision aids in America : a social history of eyewear and sight correction since 1900

Author: Kerry Segrave
Publisher: Jefferson, N.C. : McFarland & Co., 2011.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
"This text examines the marketing and selling of eyewear with attention paid to strategies and the internal structures of the industry and its regulations. This critical examination reveals how a relatively simple and functional item such as corrective eyewear could be transformed through marketing into a fashion accessory and a personal statement"--Provided by publisher.
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Segrave, Kerry, 1944-
Vision aids in America.
Jefferson, N.C. : McFarland & Company, 2011
(DLC) 2010053464
(OCoLC)659753722
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Kerry Segrave
ISBN: 9780786485222 0786485221 1283018764 9781283018760
OCLC Number: 716123546
Description: 1 online resource (v, 212 pages) : illustrations
Contents: The years prior to 1900 --
Medical advice, lore and oddities --
Children and the needy --
Fashion and style --
Marketing --
Women --
Image, psychology, experiments --
Statistics --
Optometry laws --
Price-fixing, scams, retailing --
Contact lens --
Sunglasses.
Responsibility: Kerry Segrave.

Abstract:

"This text examines the marketing and selling of eyewear with attention paid to strategies and the internal structures of the industry and its regulations. This critical examination reveals how a relatively simple and functional item such as corrective eyewear could be transformed through marketing into a fashion accessory and a personal statement"--Provided by publisher.

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