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Vision. drive. stamina : how Dell became the company with the power to do more

Author: R Gabrielle Swab; J Richard Gentry
Publisher: London : SAGE Publications: SAGE Business Cases Originals, 2018.
Series: SAGE Knowledge., Cases.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
This case takes the reader through the 30-year lifecycle of Dell Technologies, a company that has achieved wide success, but not without hiccups. Dell has continuously striven to use differentiation strategies to their competitive advantage. While Dell focused on the customer as the top priority, areas such as acquisitions, product diversification, Chief Executive Officer change, and choices made when Dell faced  Read more...
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Details

Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: R Gabrielle Swab; J Richard Gentry
ISBN: 9781526437921 1526437929
OCLC Number: 1023545851
Description: 1 online resource.
Series Title: SAGE Knowledge., Cases.
Responsibility: R. Gabrielle Swab, Richard J. Gentry.

Abstract:

This case takes the reader through the 30-year lifecycle of Dell Technologies, a company that has achieved wide success, but not without hiccups. Dell has continuously striven to use differentiation strategies to their competitive advantage. While Dell focused on the customer as the top priority, areas such as acquisitions, product diversification, Chief Executive Officer change, and choices made when Dell faced losing product quality and vision have determined the company's progress forward. The case highlights decisions behind the company's move from a publicly traded company to a privately-owned business.

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