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Visual and multimodal research in organization and management studies

Author: Markus A Höllerer
Publisher: New York, NY : Routledge, 2019.
Series: Management, organizations and society (London, England)
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
This volume brings together two hitherto disparate domains of scholarly inquiry: organization and management studies on the one hand, and the study of visual and multimodal communication on the other. Within organization and management studies it has been recognized that organizational reality and communication are becoming increasingly visual, and, more generally, multimodal, whether in digital form or otherwise.  Read more...
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Genre/Form: Electronic books
Additional Physical Format: Print version :
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Markus A Höllerer
ISBN: 9781315455006 1315455005 9781315455013 1315455013 9781315454993 1315454998 9781315454986 131545498X
OCLC Number: 1086610865
Description: 1 online resource.
Contents: Cover; Half Title; Series Page; Title; Copyright; Contents; List of Figures; List of Tables; Acknowledgements; Preface; PART I Introduction; 1 Purpose of This Volume; 1.1 Aims and Objectives; 1.2 Different Fields, Similar Interests-Exploring Intersections Between Organization and Multimodality Research; 1.2.1 Visual and Multimodal Turn in Organization Studies; 1.2.2 Organizational Turn in Multimodality Studies; 1.2.3 Intersections and Opportunities; 1.3 Recent Developments at the Intersection of Organization and Multimodality Research; 1.3.1 Visuality: Making Organization 'Visible' 1.3.2 Materiality: Making Organization 'Tangible'1.3.3 Further Extensions of the Communicative Construction of Organization and Organizing; 1.4 Roots and Inspirations for Multimodal Organization Research; 1.5 Approaches to the Study of Multimodality in Organizations; 1.6 Case Studies and Applications; 1.7 Conclusion; 2 A Social Semiotic Approach to Multimodality; 2.1 What Is Social Semiotics?; 2.2 The 'Social' in Social Semiotics; 2.3 The 'Semiotic' in Social Semiotics; 2.3.1 System and Instantiation; 2.3.2 Metafunctions; 2.3.3 Stratification; 2.4 Another Look at Mode and Multimodality 2.4.1 Mode Revisited2.4.2 Multimodality Revisited; 2.5 Conclusion; PART II Strategies for Multimodal Scholarly Inquiry; 3 Approaches, Methods, and Research Agenda: An Overview; 4 The Archaeological Approach; 4.1 Core Ideas; 4.2 Aspects of Organization; 4.3 Methods; 4.4 Exemplary Studies; 4.5 Implications of Different Modes for Archaeological Research; 4.6 Specific Challenges and Opportunities Regarding Multimodality; 5 The Practice Approach; 5.1 Core Ideas; 5.2 Aspects of Organization; 5.3 Methods; 5.4 Exemplary Studies; 5.5 Implications of Different Modes for Practice Research 5.6 Specific Challenges and Opportunities Regarding Multimodality6 The Strategic Approach; 6.1 Core Ideas; 6.2 Aspects of Organization; 6.3 Methods; 6.4 Exemplary Studies; 6.5 Implications of Different Modes for Strategic Research; 6.6 Specific Challenges and Opportunities Regarding Multimodality; 7 The Dialogical Approach; 7.1 Core Ideas; 7.2 Aspects of Organization; 7.3 Methods; 7.4 Exemplary Studies; 7.5 Implications of Different Modes for Dialogical Research; 7.6 Specific Challenges and Opportunities Regarding Multimodality; 8 The Documenting Approach; 8.1 Core Ideas 8.2 Aspects of Research8.3 Exemplary Studies; 8.4 Implications of Different Modes for Documenting Research; 8.5 Specific Challenges and Opportunities Regarding Multimodality; 9 Summary: Towards Multi-Approach Studies in Multimodal Organization Research; PART III Application; 10 Introduction to Four Case Studies; 10.1 Case Selection; 10.2 Case Presentation; 11 The Power of Diagrams; 11.1 Some Characteristics of Diagrammatic Communication; 11.2 Aspects of the Grammar of Diagrams; 11.3 Analysing Diagrams; 11.4 Resources for Producing Diagrams: Microsoft SmartArt; 11.5 Conclusions
Series Title: Management, organizations and society (London, England)
Responsibility: Markus A. Höllerer [and five others].

Abstract:

This volume brings together two hitherto disparate domains of scholarly inquiry: organization and management studies on the one hand, and the study of visual and multimodal communication on the other. Within organization and management studies it has been recognized that organizational reality and communication are becoming increasingly visual, and, more generally, multimodal, whether in digital form or otherwise. Within multimodality studies it has been noted that many forms of contemporary communication are deeply influenced by organizational and managerial communication, as formerly formal and bureaucratic types of communication increasingly adopt promotional language and multimodal document presentation. Visual and Multimodal Research in Organization and Management Studies integrates these two domains of research in a way that will benefit both. In particular, it conceptually and empirically connects recent insights from visual and multimodality studies to ongoing discussions in organization and management theory. Throughout, the book shows how a visual/multimodal lens enriches and extends what we already know about organization, organizations, and practices of organizing, but also how concepts from organization and management studies can be highly productive in further developing insights on visual and multimodal communication. Due to its essentially interdisciplinary objectives, the book will prove inspiring for academics and scholars of management, the sociology of organizations as well as related disciplines such as applied linguistics and visual studies.

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