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Visual communication : images with messages

Author: Paul Martin Lester
Publisher: Boston, Mass. : Wadsworth Cengage Learning, 2011.
Edition/Format:   Print book : English : 5. ed. ; internat. edView all editions and formats
Summary:

Provides students the tools to analyze visual messages, offering physiological and theoretical background on visual perception, various media, and the role they play in our lives.

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Details

Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Paul Martin Lester
ISBN: 9781424069248 1424069246 9781439082829 1439082820
OCLC Number: 753146884
Description: XIII, 434 Seiten : zahlreiche Illustrationen, Diagramme
Contents: 1. Visual Communication. SECTION 1.2. Visual Cues. 3. Visual Theories. 4. Visual Persuasion. 5. Visual Stereotypes. 6. Visual Analysis. SECTION 2.7. Typography. 8. Graphic Design. 9. Informational Graphics.10. Cartoons. 11. Photography. 12. Motion Pictures. 13. Television. 14. Computers. 15. Web. 16. The More You Know, the More You See.Glossary.Bibliography.Index.
Responsibility: Paul Martin Lester.

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