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Visual design for the modern web

Author: Penny McIntire
Publisher: Berkeley, Calif. : New Riders, 2007.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
Just as great artists must understand their tools, great Web designers must understand the technology behind their art. In Visual Design for the Web, author Penny McIntire shows novice Web designers how to use their tools--including HTML, CSS, and JavaScript--in conjunction with the principles of aesthetics and usability to become masters of their craft. Chapters begin with explanations of the terminology and  Read more...
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Genre/Form: Electronic books
Additional Physical Format: Print version:
McIntire, Penny.
Visual design for the modern web.
Berkeley, Calif. : New Riders, 2007
(DLC) 2008295475
(OCoLC)213466690
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Penny McIntire
ISBN: 9780321550033 032155003X 9780132705011 013270501X
OCLC Number: 183318151
Description: 1 online resource
Responsibility: by Penny McIntire.

Abstract:

Just as great artists must understand their tools, great Web designers must understand the technology behind their art. In Visual Design for the Web, author Penny McIntire shows novice Web designers how to use their tools--including HTML, CSS, and JavaScript--in conjunction with the principles of aesthetics and usability to become masters of their craft. Chapters begin with explanations of the terminology and techniques of web structures, then demonstrate how to apply the rules of design to create beautiful sites. The book: Illustrates how fundamental principles of design apply to the web Includes charts, diagrams, and graphics to enhance learning and retention Covers site analysis, navigation, layout, color, graphics, typography and forms Demonstrates multiple techniques for getting just the right look and feel for your web sites Focuses on the characteristics that make sites usable, engaging, and memorable.

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