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Visual Design Solutions : Principles and Creative Inspiration for Learning Professionals.

Author: Connie Malamed
Publisher: Hoboken : Wiley, 2015.
Series: EBL-Schweitzer
Edition/Format:   eBook : Document : English : Online-ausgView all editions and formats
Summary:
Cover; Title Page; Copyright; Contents; List of Figures and Tables; Preface; Introduction; Part 1 The Big Ideas; Chapter 1 Like a Hand in Glove; The Framework; The Visual Brain; Benefits to Learning; The Picture Superiority Effect; Visual Design Impacts Emotions; Aesthetic Pleasure and Motivation; Chapter 2 Think Like a Designer; You are One; The Framework; Visual Design Versus Fine art; The Purpose of Design; The
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Genre/Form: Electronic books
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Connie Malamed
ISBN: 9781118863480 1118863488
OCLC Number: 910572166
Description: Online-Ressource (1 online resource (386 Seiten)).
Contents: Machine generated contents note: List of Figures and Tables vii Preface xix Introduction xxi PART 1 The Big Ideas CHAPTER 1: LIKE A HAND IN GLOVE 3 CHAPTER 2: THINK LIKE A DESIGNER; YOU ARE ONE 11 CHAPTER 3: WORK LIKE A DESIGNER 23 PART 2 Building Blocks of Design CHAPTER 4: ORGANIZING GRAPHIC SPACE 45 CHAPTER 5: SELECTING AND CREATING IMAGES 66 CHAPTER 6: WORKING WITH TYPE 102 PART 3 Power Principles CHAPTER 7: USE COLOR WITH PURPOSE 133 CHAPTER 8: ESTABLISH A VISUAL HIERARCHY 157 CHAPTER 9: UNIFY THE DESIGN 171 CHAPTER 10: CREATE CONTRAST 181 CHAPTER 11: GROUP FOR MEANING 194 PART 4 Practicing Design CHAPTER 12: SHOW THEM WHERE TO LOOK 211 CHAPTER 13: ADD SOME EXCITEMENT 229 CHAPTER 14: ENHANCE MEANING 253 CHAPTER 15: TELL STORIES WITH VISUALS 282 CHAPTER 16: MAKE NUMBERS INTERESTING 310 References 339 About the Author 343 Index 345.
Series Title: EBL-Schweitzer
More information:

Abstract:

Cover; Title Page; Copyright; Contents; List of Figures and Tables; Preface; Introduction; Part 1 The Big Ideas; Chapter 1 Like a Hand in Glove; The Framework; The Visual Brain; Benefits to Learning; The Picture Superiority Effect; Visual Design Impacts Emotions; Aesthetic Pleasure and Motivation; Chapter 2 Think Like a Designer; You are One; The Framework; Visual Design Versus Fine art; The Purpose of Design; The Role of the Visual Designer; A Visual Design Process; The Mindset of the Visual Designer; Chapter 3 Work Like a Designer; The Framework; Build a Graphic Design Toolbox.

Write a Visual Style GuideDesign with Templates; Where to Find Visual Inspiration; Know the Technical Terms; Part 2 Building Blocks of Design; Chapter 4 Organizing Graphic Space; Graphic Space; Positive and Negative Space; How to Activate White Space; Layout; Using Grids for Layout; The Rule of Thirds; Alignment; Balance and Visual Weight; Symmetry and Asymmetry; Depicting Depth in Graphic Space; Chapter 5 Selecting and Creating Images; The Framework; So Many Choices; Choosing Images for Learning; Creating Images; Make Every Graphic Your Own; Use a Consistent Image Style.

Chapter 6 Working with TypeThe Framework; Difference Between Typeface and Font; Type has Personality; How to Tell Typefaces Apart; Display type Versus Body Text; Know Four type Categories; How to Select a Typeface; Using One type Family; Using More Than One Family; Legibility and Readability; Arranging type for Good Readability; Placing text on Backgrounds; Part 3 Power Principles; Chapter 7 Use Color with Purpose; The Framework; Color and Emotion; Use Color to Enhance Learning; Designing for Color Vision Deficiency; Three Properties of Color; Do Colors have Temperature?; The Color Wheel.

Choosing a Color PaletteColor Harmonies; Color Interactions; Chapter 8 Establish a Visual Hierarchy; The Framework; What is a Visual Hierarchy?; Planning the Hierarchy; Designing the Visual Hierarchy; A Hierarchy of type; Chapter 9 Unify The Design; The Framework; Unity and Wholeness; A Unified Design Supports Learning; Repetition; Create Visual Connections; Unity Needs Some Variety; Chapter 10 Create Contrast; The Framework; Contrast and the Brain; The Effects of Contrast; How to Achieve Contrast; Color Contrast; How to Show Emphasis with text; Chapter 11 Group for Meaning; The Framework.

Importance of Grouping in LearningGrouping and Proximity; Grouping and Similarity; Grouping and Uniform Connectedness; Grouping and Enclosure; Part 4 Practicing Design; Chapter 12 Show Them Where To Look; The Framework; Visual Cues are Perceptual Signals; Visual Cues and Learning; Putting Visual Cues to use; Directional Cues; Color Cues; Eye Gaze; Other Approaches; Chapter 13 Add Some Excitement; The Framework; Bullet Points to Graphics; Beyond the Box; Ribbons, Stickers, and Tags; The Joy of Dingbats; Textures and Patterns; Vignette Effect; Chapter 14 Enhance Meaning; The Framework.

Start with Cultural Conventions.

Enhance learners' interest and understanding with visual design for instructional and information products No matter what medium you use to deliver content, if the visual design fails, the experience falls flat. Meaningful graphics and a compelling visual design supercharge instruction, training, and presentations, but this isn't easy to accomplish. Now you can conquer your design fears and knowledge gaps with Visual Design Solutions: a resource for learning professionals seeking to raise the bar on their graphics and visual design skills. This informal and friendly book guides you through th.

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