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Visual identities

Author: Jean-Marie Floch
Publisher: London : Continuum, 2005.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:

Translated from French into English, the six essays of "Identites Visuelles" offer a contribution to the growing field of industrial semiotics. Floch's major strength is his analysis of signs in a  Read more...

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Document Type: Book
All Authors / Contributors: Jean-Marie Floch
ISBN: 0826478786 9780826478788 0826447392 9780826447395 0826447384 9780826447388
OCLC Number: 59138275
Language Note: Translated from the French.
Notes: Includes index.
Description: 192 pages : illustrations ; 24 cm
Contents: Introduction - from design to DIY; twins, so different, yet so alike - identity according to Waterman Pens; logos - a comparison of IBM and Apple; typography and botany - the aromatic image of Michel Bras' restaurant; freedom and appearance - the aesthetics and morals of Chanel's "total look"; house of Epicurus - natural and unnecessary desires at Habitat; the handyman's knife - the opinel.
Responsibility: Jean-Marie Floch ; translated by Jean-Marie Floch, Pierre Van Osselaer and Alec McHoul.

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