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The visual language of Herbert Matter.

Author: Reto Caduff; Robert Frank; Massimo Vignelli; Pixiu Films (Firm),; Kanopy (Firm)
Publisher: [San Francisco, California, USA] : Kanopy Streaming, Pixiu Films, 2017. 2012.
Edition/Format:   eVideo : Clipart/images/graphics : EnglishView all editions and formats
Summary:
Herbert Matter designed a series of cutting-edge Swiss travel posters that won international acclaim for the pioneering use of photo-montage combined with type. Always striking a balance between fine art projects and commercial work, the taciturn designer found his own unique language. He was inspired by Russian constructivists and taught by artists in Paris in the late 20s. With his photography he was adept in  Read more...
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Details

Genre/Form: Biography
Documentary films
Online media
Named Person: Herbert Matter; Herbert Matter
Material Type: Clipart/images/graphics, Internet resource, Videorecording
Document Type: Internet Resource, Computer File, Visual material
All Authors / Contributors: Reto Caduff; Robert Frank; Massimo Vignelli; Pixiu Films (Firm),; Kanopy (Firm)
OCLC Number: 1015884716
Notes: Title from title frames.
Event notes: Originally produced by Pixiu Films in 2012.
Description: 1 online resource (streaming video file) (79 min.) : flv file, sound
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Abstract:

Herbert Matter designed a series of cutting-edge Swiss travel posters that won international acclaim for the pioneering use of photo-montage combined with type. Always striking a balance between fine art projects and commercial work, the taciturn designer found his own unique language. He was inspired by Russian constructivists and taught by artists in Paris in the late 20s. With his photography he was adept in documenting the early furniture of Charles and Ray Eames, creating covers for Vogue, as well as documenting his artists like Jackson Pollock, Willem de Kooning and Alberto Giacometti. As a filmmaker, he directed a critically acclaimed film "Works of Calder" about his good friend Alexander Calder, with music composed by John Cage. Later in life he was a professor for photography and graphic design at Yale University. In today's commercialized and oversaturated world, this documentary lets luminaries such as Robert Frank, Massimo Vignelli, Alvin Eisenman, Steven Heller, Elaine Lustig Cohen and others explain why Matter still matters. Through never-before-seen footage, personal photography and stunning graphic design work, the film explores the social and cultural impact of his personal visual language that influenced a whole generation of designer and artists.

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