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Visual marketing : from attention to action

Author: Michel Wedel; Rik Pieters
Publisher: New York : Lawrence Erlbaum Associates, ©2008.
Series: Marketing and consumer psychology series.
Edition/Format:   Print book : Document   Computer File : EnglishView all editions and formats
Summary:

Aims to further research and theory development in visual marketing. This book includes chapters that represent an array of issues in visual marketing. It addresses three areas in theory: attention  Read more...

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Genre/Form: Aufsatzsammlung
Kongress
Ann Arbor (Mich., 2005)
Material Type: Document, Internet resource
Document Type: Book, Computer File, Internet Resource
All Authors / Contributors: Michel Wedel; Rik Pieters
ISBN: 9780805862928 0805862927 1410618684 9781410618689
OCLC Number: 123485355
Description: xii, 307 pages : illustrations ; 24 cm.
Contents: Introduction to visual marketing / Michel Wedel and Rik Pieters --
Eye movements during reading, scene perception, visual search, and while looking at print advertisements / Keith Rayner and Monica S. Castelhano --
Informativeness of eye movements for visual marketing: six cornerstones / Rik Pieters and Michel Wedel --
The effect of selecting and ignoring on liking / Nader T. Tavassoli --
Differentiating the pictorial element in advertising: a rhetorical perspective / Edward F. McQuarrie --
Geometry in the marketplace / Eric Greenleaf and Priya Raghubir --
Are visual perception biases hard-wired? / Priya Raghubir --
Spatial perception research: an integrative review of length, area, volume, and number perception / Aradhna Krishna --
Perhaps the store made you purchase it: toward an understanding of structural aspects of indoor shopping environments / Joan Meyers-Levy and Rui (Juliet) Zhu --
Measuring the value of point-of-purchase marketing with commercial eye-tracking data / Pierre Chandon [and others] --
Images and preferences: a feelings-as-information analysis / Hyejeung Cho, Norbert Schwarz, and Hyunjin Song --
Rethinking visual communication research: updating old constructs and considering new metaphors / Chris Janiszewski.
Series Title: Marketing and consumer psychology series.
Responsibility: edited by Michel Wedel, Rik Pieters.
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"Although vision is perhaps the primary human sensory modality, vision research is perhaps the most advanced of research on sensory systems, and marketers provide a multitude of visual information to Read more...

 
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