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Visual merchandising : in-store communication to enhance customer value

Author: Karin Zaghi
Publisher: Milano : Bocconi University Press, 2018.
Edition/Format:   eBook : Document : English
Summary:

Buying behavior is a process that is conditioned by a complex receptive system, originating with the product's physical impulses (features such as function, size, packaging, and brand), its location  Read more...

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Genre/Form: Electronic books
Additional Physical Format: (OCoLC)1024099283
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Karin Zaghi
ISBN: 9788885486423 8885486428
OCLC Number: 1048003772
Description: 1 online resource.
Responsibility: Karin Zaghi.

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