Vivid! : the allure of color in design. (Book, 2010) [WorldCat.org]
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Vivid! : the allure of color in design.

Publisher: Berkeley, CA : Gingko Press, 2010.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
Vivid! The Allure of Color in Design sets out to demystify the arresting powers of color and how they are successfully used in today's complex world of marketing. As one of the essential elements of visual communication, color can be the singularly defining factor in the short- and long- term effectiveness of a brand. Covering all aspects of corporate identity -- from logos, stationary and business cards to  Read more...
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Document Type: Book
ISBN: 1584233818 9781584233817
OCLC Number: 618326186
Notes: Includes index.
Description: 245, [10] pages : color illustrations ; 28 cm

Abstract:

Vivid! The Allure of Color in Design sets out to demystify the arresting powers of color and how they are successfully used in today's complex world of marketing. As one of the essential elements of visual communication, color can be the singularly defining factor in the short- and long- term effectiveness of a brand. Covering all aspects of corporate identity -- from logos, stationary and business cards to websites, promotional and packaging design -- Vivid! shows how some of the world's greatest graphic talents have used color to attract their target audience in the blink of an eye and to hold its attention. Functionally categorized by hue, this book allows the reader to take a fascinating journey through the spectrum of design. Publisher's note.

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