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Vodacom M-Pesa : 'mobilising' cash in a challenging market

Author: Stephanie Townsend; Rabelani Dagada
Publisher: [London] : SAGE, 2016.
Series: SAGE knowledge. Cases.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
Vodacom's mobile payment platform - M-Pesa - was a partnership between the South African mobile telecommunications company, the Vodacom Group, and the Nedbank Group Limited. In a country with high cellphone penetration and more than 15 million unbanked South Africans' slower than expected uptake was surprising. Mark Taylor, managing executive for Online and Vodacom M-Pesa, was nonetheless convinced that it had  Read more...
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Details

Genre/Form: Case studies
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Stephanie Townsend; Rabelani Dagada
ISBN: 9781473960664 1473960665
OCLC Number: 1017715693
Notes: Originally Published in: Townsend, S. & Dagada, R. (2012). Vodacom m-pesa: `Mobilising' Cash in a Challenging Market. WBS-2012-1. Johannesburg: The Case Centre, Wits Business School.
Description: 1 online resource : illustrations (black and white, and colour)
Series Title: SAGE knowledge. Cases.
Responsibility: Stephanie Townsend & Rabelani Dagada.

Abstract:

Vodacom's mobile payment platform - M-Pesa - was a partnership between the South African mobile telecommunications company, the Vodacom Group, and the Nedbank Group Limited. In a country with high cellphone penetration and more than 15 million unbanked South Africans' slower than expected uptake was surprising. Mark Taylor, managing executive for Online and Vodacom M-Pesa, was nonetheless convinced that it had potential - but for it to succeed, he had to find ways to overcome the challenges of making mobile money work in a country like South Africa.

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