Voice of the customer : capture and analysis (eBook, 2008) [WorldCat.org]
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Voice of the customer : capture and analysis

Voice of the customer : capture and analysis

Author: Kai Yang
Publisher: New York : McGraw-Hill, [2008]. ©2008
Series: Six sigma operational methods series.
Edition/Format:   eBook : Document : EnglishView all editions and formats

Demonstrates how Design for Six Sigma's statistical methods can be deployed to identify key customer needs and assess the cost of poor quality, design robust product to meet those needs, optimize  Read more...

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Genre/Form: Electronic books
Additional Physical Format: Print version:
Yang, Kai.
Voice of the customer.
New York : McGraw-Hill, ©2008
(DLC) 2007047794
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Kai Yang
ISBN: 9781615830596 1615830596 9780071593410 0071593411 1281113395 9781281113399
OCLC Number: 456207430
Description: 1 online resource (xi, 416 pages) : illustrations.
Contents: Chapter 1: Value, Innovation, and the Voice of the CustomerChapter 2: The Product Development ProcessChapter 3: Customer Value and the Voice of the CustomerChapter 4: Customer Survey Design, Administration, and AnalysisChapter 5: Proactive Customer Information Gathering--Ethnographic MethodsChapter 6: VOC Data ProcessingChapter 7: Quality Function Deployment (QFD)Chapter 8: Customer Value Creation by Brand DevelopmentChapter 9: Value EngineeringChapter 10: Customer Value Creation Through Creative Design (TRIZ)Chapter 11: Statistical Basics and Six Sigma MetricsReferencesIndex
Series Title: Six sigma operational methods series.
Responsibility: Kai Yang.


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