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Genre/Form: | Electronic books |
---|---|
Additional Physical Format: | Print version: Yang, Kai. Voice of the customer. New York : McGraw-Hill, ©2008 (DLC) 2007047794 (OCoLC)182621462 |
Material Type: | Document, Internet resource |
Document Type: | Internet Resource, Computer File |
All Authors / Contributors: |
Kai Yang |
ISBN: | 9781615830596 1615830596 9780071593410 0071593411 1281113395 9781281113399 |
OCLC Number: | 456207430 |
Description: | 1 online resource (xi, 416 pages) : illustrations. |
Contents: | Chapter 1: Value, Innovation, and the Voice of the CustomerChapter 2: The Product Development ProcessChapter 3: Customer Value and the Voice of the CustomerChapter 4: Customer Survey Design, Administration, and AnalysisChapter 5: Proactive Customer Information Gathering--Ethnographic MethodsChapter 6: VOC Data ProcessingChapter 7: Quality Function Deployment (QFD)Chapter 8: Customer Value Creation by Brand DevelopmentChapter 9: Value EngineeringChapter 10: Customer Value Creation Through Creative Design (TRIZ)Chapter 11: Statistical Basics and Six Sigma MetricsReferencesIndex |
Series Title: | Six sigma operational methods series. |
Responsibility: | Kai Yang. |
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Related Subjects:(8)
- Quality control -- Statistical methods.
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- Six Sigma.
- BUSINESS & ECONOMICS -- Quality Control.
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