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The Walt Disney Company : launch of a Hong Kong theme park

Author: Julianne Lee Baldwin; Alex Liu; Hidehito Suzuki; James S O'Rourke
Publisher: London : SAGE Publications Ltd, 2017
Series: SAGE Knowledge., Cases
Edition/Format:   eBook : Document : English
Summary:
In September 2005, the Walt Disney Company announced the opening of its third theme park outside of the United States, and the second in Asia. Hong Kong Disneyland would become one of the most ambitious, expensive, and difficult ventures in the companys history, and if the companys experience in Europe were any guide it would have just one chance to get it right. Unlike the Disney experience in Tokyo, a theme park  Read more...
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Details

Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Julianne Lee Baldwin; Alex Liu; Hidehito Suzuki; James S O'Rourke
ISBN: 9781526406774 1526406772
OCLC Number: 1020489349
Notes: Originally published: Baldwin, J. L., Liu, A., Suzuki, H., & ORourke, J. S. (2005). The Walt Disney Company: Launch of a Hong Kong theme park. 05-06. Notre Dame, IN: The Eugene D. Fanning Center for Business Communication, Mendoza College of Business, University of Notre Dame
Restricted admission to print
Description: 1 online resource : illustrations.
Series Title: SAGE Knowledge., Cases

Abstract:

In September 2005, the Walt Disney Company announced the opening of its third theme park outside of the United States, and the second in Asia. Hong Kong Disneyland would become one of the most ambitious, expensive, and difficult ventures in the companys history, and if the companys experience in Europe were any guide it would have just one chance to get it right. Unlike the Disney experience in Tokyo, a theme park in Hong Kong would prove culturally challenging for a number of reasons, including language, food, souvenirs, entertainment, environmental concerns, contract relationships, local employees, cultural sensitivities, and the Chinese central government. Public Affairs VP Irene Chan is faced with enormous challenges as the company prepares for the parks opening day

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