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Washing the brain : metaphor and hidden ideology

Author: Andrew Goatly
Publisher: Amsterdam : John Benjamins, 2007.
Series: Discourse approaches to politics, society, and culture, 23.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:

Addresses the relation between metaphor, culture and ideology. In this title, the author investigates how conceptual metaphor themes construct our thinking and social behaviour in fields as diverse  Read more...

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Document Type: Book
All Authors / Contributors: Andrew Goatly
ISBN: 9789027227133 9027227136 9789027227201 9027227209
OCLC Number: 638928064
Contents: 1. Dedication; 2. Typographical conventions; 3. Table of contents; 4. List of tables; 5. List of figures; 6. Preface; 7. Section 1; 8. 1. Introducing metaphor; 9. 2. Metaphors of power; 10. 3. Metaphors for humans and the living world; 11. 4. Humans as animals, literal or metaphorical?; 12. 5. Interactions between metaphor themes; 13. Introduction to section 2; 14. 6. Are metaphorical themes universal?; 15. 7. Grammar, metaphor and ecology; 16. 8. Capitalism and the development of ideological; 17. Bibliography; 18. Main index; 19. Name and author index; 20. Index of languages; 21. Index of metonymy themes (X AS Y), metaphor themes (X IS Y), metaphor equations (X = Y) and theme reversals
Series Title: Discourse approaches to politics, society, and culture, 23.
Responsibility: Andrew Goatly.

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