Web analytics : an hour a day (eBook, 2007) [WorldCat.org]
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Web analytics : an hour a day

Author: Avinash Kaushik
Publisher: Indianapolis, Ind. : Wiley Pub., ©2007.
Series: Serious skills.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
Provides information on developing a Web analytics strategy, covering such topics as data collection, qualitative analysis, SEM/PPC analysis, testing platforms, and email and multichannel marketing.
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Kaushik, Avinash.
Web analytics.
Indianapolis, Ind. : Wiley Pub., ©2007
(DLC) 2008272725
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Avinash Kaushik
ISBN: 9780470175057 0470175052 9780470489857 0470489855 0470130652 9780470130650 1280916443 9781280916441
OCLC Number: 502230695
Notes: Includes index.
Description: 1 online resource (xxxiii, 443 pages) : illustrations
Contents: Ch. 1. Web analytics --
present and future --
Ch. 2. Data collection --
importance and options --
Ch. 3. Overview of qualitative analysis --
Ch. 4. Critical components of a successful Web analytics strategy? --
Ch. 5. Web analytics fundamentals --
Ch. 6. Month 1 : diving deep into core Web analytics concepts --
Ch. 7. Month 2 : jump-start your Web data analysis --
Ch. 8. Month 3 : search analytics --
internal search, SEO, and PPC --
Ch. 9. Month 4 : measuring email and multichannel marketing --
Ch. 10. Month 5 : Website experimentation and testing-shifting the power to customers and achieving significant outcomes --
Ch. 11. Month 6 : three secrets behind making Web analytics actionable --
Ch. 12. Month 7 : competitive intelligence and Web 2.0 Analytics --
Ch. 13. Month 8 and beyond : shattering the myths of Web analytics --
Ch. 14. Advanced analytics concepts --
turbocharge your Web analytics --
Ch. 15. Creating a data-driven culture --
practical steps and best practices.
Series Title: Serious skills.
Responsibility: Avinash Kaushik ; [foreword by Jim Sterne].

Abstract:

Provides information on developing a Web analytics strategy, covering such topics as data collection, qualitative analysis, SEM/PPC analysis, testing platforms, and email and multichannel marketing.

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