The Web-Enabled Data Warehouse. (eBook, 2002) []
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The Web-Enabled Data Warehouse.

The Web-Enabled Data Warehouse.

Author: W A Giovinazzo
Publisher: E Rutherford : Prentice Hall PTR Old Tappan : Pearson Education [distributor] Sept. 2002
Edition/Format:   eBook : Document : EnglishView all editions and formats
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Genre/Form: Electronic books
Electronic book
Additional Physical Format: Print version:
Giovinazzo, William A.
Web-Enabled Data Warehouse.
E Rutherford : Prentice Hall PTR Sept. 2002 Old Tappan : Pearson Education [distributor]
(DLC) 2002074882
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: W A Giovinazzo
ISBN: 9780130409515 0130409510
OCLC Number: 697781117
Target Audience: Scholarly & Professional
Description: 1 online resource
Contents: Acknowledgments. Introduction. I. THE SOLUTION. 1. The Solution. 2. Evolution to e-Enterprise. The Internet: Hype or Hope? Building the Internet. The Evolution to e-Commerce. The Internet Marketplace. Conclusion.3. Internet-Enabled Business Intelligence. Intelligence. Anatomy of Business Intelligence. Conclusion.II. MAKING THE INTERNET WORK. 4. The Web-Enabled Information Infrastructure. 5. Servers: The Heart of IEBI. The Server. The Mainframe. Client/Server Architecture: The Upstart Crow. The Internet. The Oracle 9 Internet Application Server. Conclusion.6. The Internet Network. Standards Bodies. The ISO/OSI Reference Model. IEEE 802 Specifications. TCP/IP. Talking Over the Internet. Dynamic Host Configuration Protocol. Conclusion.III. THE SOFTWARE OF THE INTERNET. 7. Empowering the Internet-Enabled Information Infrastructure. 8. Java. Object Orientation. The Java Programming Language. Introduction to the Java Platform. Java Specification Request (JSR). JavaBeans. Conclusion.9. eXtensible Markup Language. The Origins of XML. XML as a Medium of Exchange. The All-Powerful Wizard of XML. Parsers: Nothing Happens Until Someone Sells Something. XSL: The Internet's Rosetta Stone. XML in the Real World. Conclusion.10. Common Warehouse Metadata. What Is Metadata? Metadata and IEBI. Types of Metadata. The Central Metadata Repository. Enterprise Data Model. OMG & OMA. Common Warehouse Metadata Interchange. The CWMI Architecture. XML Metadata Interchange. Summary.IV. BUILDING RELATIONSHIPS OVER THE INTERNET. 11. Look Outward Angel. 12. CRM in the Internet Age. The Customer-Driven Organization. The Ultimate in Customer-Driven. CRM in the Internet Age. Conclusion.13. Swimming in the Clickstream. The Importance of Customer Identification. Understanding Customer Behavior in the Internet Age. The Clickstream. Cookies. Conclusion.14. Personalization. Defining Personalization. Data Mining. The Data Mining Process. Summary.15. The Road Goes Ever Onward. One Last Visit with Billy Boy. Web Services. Go Gently Into that Dark Night. Summary.Appendix A. Recommended Reading. Appendix B. Glossary. Index.


In addition to describing the web-enabled data warehouse, and its functionalities, this book will discuss the key technologies used to build these technologies, such as Java, and XML.  Read more...


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