Web video : making it great, getting it noticed (Book, 2009) [WorldCat.org]
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Web video : making it great, getting it noticed
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Web video : making it great, getting it noticed

Author: Jennie Bourne; Dave Burstein
Publisher: Berkeley, CA : Peachpit Press, ©2009.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
Provides step-by-step instructions for creating, producing, and editing video for the World Wide Web.
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Document Type: Book
All Authors / Contributors: Jennie Bourne; Dave Burstein
ISBN: 9780321552969 0321552962
OCLC Number: 244770686
Description: xiv, 321 pages : color illustrations ; 23 cm
Contents: Introduction --
ch. 1. Making great web video --
Things change fast on the Web --
Keeping your viewers in mind --
What makes web video different --
You can't always control what your audience will see --
Producing for a Web-savvy audience --
Production values and goals --
Building a team to make better video --
Use what you know --
Start with a great idea --
Plan for success --
Managing your production --
Ask questions --
Plan your shots --
Check out the location --
A budget shapes and defines your project --
Put it all together --
Project : 15 minutes to your video online --
ch. 2. Shooting for the Web --
Making video work on the Web --
The gear you'll need --
Prosumer cameras --
Get the most out of the camera you have --
Use a tripod --
Capturing good-quality audio for Web video --
Microphones you'll need --
Cables and connectors --
Headphones --
Tape --
Portable hard drives --
Techniques for better Web video --
Take your camera off autopilot --
White balance --
Auto focus --
Auto exposure --
Viewfinder settings to monitor exposure --
Image stabilization --
Audio limiter --
Frame your shots for visual interest --
Get help when you need it --
Don't count on fixing it in post --
Keep editing in mind while you shoot --
Before you go out to shoot --
Transporting your equipment --
Project : Shoot an interview with B-roll. ch. 3. Shooting events and interviews --
Find a creative approach --
Tell a story about the event --
Bringing conferences and meetings to life on the Web --
Taking talking heads to a whole new level --
Visuals capture the flavor of events --
Working with a venue --
Keep compression in mind to keep video quality high --
Preparing for a location shoot --
Getting optimal event sound --
From the horse's mouth --
Plug in to get good sound --
Let there be light --
A shot in the dark --
Working with a venue's dramatic lighting --
Getting the quality of light you need for the Web --
Shooting interviews --
Microphone technique for interviews --
Using handheld microphones --
Lavalier microphones --
Lighting interviews --
Working with on-camera lights --
Three-point lighting --
Project : Shoot an event --
Project : Shoot a quick sound bite --
Project : Shoot a two-person interview --
ch. 4. Videoblogs, how-to-videos, and news --
Bringing point of view to your Web video --
Redefining the news online --
Rocketboom --
Geek Entertainment TV --
Video news "Web style." Producing informative video --
Creating a strong visual presence on camera --
Developing an on-camera style --
Highlighting your talent --
Controlling what viewers see in the background --
Setting the stage for your story --
Creating interesting compositions --
Scripting information video --
Choosing a flattering camera angle --
Developing a visual style --
Getting the sound right --
Using software for video blogging --
Producing how-to video --
Planning a how-to video --
Using voice-overs and narrations --
Creating a simple storyboard --
Maintaining visual continuity --
Keeping track of screen direction --
Playing with time --
Showing a process step-by-step --
Project : Plan and shoot a how-to-video --
Project : Record a short commentary --
Project : Shoot visuals and add narration --
ch. 5. TV techniques for better web video --
Planning a TV-style production --
Creating a shooting script --
Developing a storyboard --
Scheduling your production --
Planning a multicamera shoot --
Helping viewers make sense of your story --
The ten commandments of continuity --
The whole world is watching --
Creating a set for Web video production --
Building a small studio --
Sound --
Mixing sound and video --
Flooring --
The set --
Lighting --
Create a booth for interviews at an event --
Replacing a background using a green screen --
Project : Shoot a commentary using a green screen background --
Project : Shoot a talk show-style interview with three cameras. ch. 6. Editing and post-production --
Organizing your project --
Video-editing software --
Building and editing sequences --
Knowing what to cut --
Compressing time --
Advancing a story with editing --
Keeping video short for the Web --
Techniques for video storytelling --
Continuity shapes the story --
The language of editing --
Using transitions --
Designing titles and graphics --
Editing sound --
You can't always fix it in post --
Project : Edit a simple sequence --
Project : Edit a commentary shot with green screen --
Project : Edit a multicamera interview. ch. 7. Uploading video to the Web --
Compression changes everything --
Choosing a video host --
Understanding encoding --
The best settings for Web video formats --
Guidelines for encoding Web video --
Setting parameters --
Windows Media Encoder --
iMovie --
QuickTime Pro --
Final Cut Pro --
Premiere pro --
Working with large volumes of content --
Project : Format your video for the Web --
ch. 8. Getting your video noticed --
The truth about viral video --
The first 50,000 views --
Thumbnails show them what you've got --
Marketing Web style --
Working with the press --
When your video becomes news --
Internet famous --
Your video Web site --
Tips for creating your video Web page --
Drive traffic to your site --
Using statistics to make your video better --
Tracking how you're doing with viewers --
Marketing help from your video host --
Project : Set up an RSS feed for your video --
Project : Create a version of your video for the iPhone --
ch 9. Making it pay --
Understanding your audience --
Making advertising work for you --
Getting paid for ads --
Selling your Web video --
Beyond advertising --
Prove your talent --
Sell T-shirts and other tie-ins --
Selling your skills --
Finding a job in Web video --
Let your work open the door to new opportunities --
Making great video --
Project : Identify and target your audience --
Project : Network! --
Additional resources --
Figure credits --
Index.
Responsibility: Jennie Bourne with Dave Burstein.

Abstract:

Provides step-by-step instructions for creating, producing, and editing video for the World Wide Web.

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