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Web visions : an inside look at successful business strategies on the Net

Author: Eugene Marlow
Publisher: New York : Van Nostrand Reinhold, ©1997.
Edition/Format:   Print book : EnglishView all editions and formats
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Genre/Form: Case studies
Interviews
Additional Physical Format: Online version:
Marlow, Eugene.
Web visions.
New York : Van Nostrand Reinhold, ©1997
(OCoLC)891839968
Document Type: Book
All Authors / Contributors: Eugene Marlow
ISBN: 0442024533 9780442024536
OCLC Number: 35292942
Description: xiv, 273 pages : illustrations ; 23 cm
Contents: 1. The Internet: an evolving strategic communications medium --
2. Measuring who's really on the Net? --
3. Marketing on the Internet --
4. Federal Express --
5. General Electric --
6. Advertising on the Internet --
7. Hotwired --
8. Public relations on the Net --
9. IBM --
10. USAID --
11. Internal communications on the Net --
12. Xerox --
13. US West --
14. Sun Microsystems, Inc --
15. The politics of constructing an effective Web site --
16. Realizing the strategic vision: the Webmaster function --
17. Realizing the strategic vision: Web site design considerations.
Responsibility: Eugene Marlow.

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