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Western Marine Shipyard Limited : a new horizon of shipbuilding in Bangladesh

Author: Jashim Uddin Ahmed
Publisher: London : SAGE Publications Ltd, 2017.
Series: SAGE Knowledge., Cases.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
The following case study examines the rise of the shipbuilding industry in Bangladesh using information collected about an existing local company, Western Marine Shipyard Limited (WMSL). Although this industry demands skill and expensive resources, taking investment risks can lead to fortune. A unique approach to sourcing and manufacturing by WMSL has given the company a competitive advantage. This case study  Read more...
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Details

Genre/Form: Case studies
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Jashim Uddin Ahmed
ISBN: 9781526426697 1526426692
OCLC Number: 1017732298
Description: 1 online resource : illustrations.
Series Title: SAGE Knowledge., Cases.
Responsibility: Jashim Uddin Ahmed.

Abstract:

The following case study examines the rise of the shipbuilding industry in Bangladesh using information collected about an existing local company, Western Marine Shipyard Limited (WMSL). Although this industry demands skill and expensive resources, taking investment risks can lead to fortune. A unique approach to sourcing and manufacturing by WMSL has given the company a competitive advantage. This case study highlights how WMSL business strategies such as supply chain relationships and raw material sourcing increased its market share in small and medium sized shipbuilding, while careful planning allowed the company to be more aggressive in addressing challenges.

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