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What is LEGO?

Author: Jim O'Connor; Ted Hammond
Publisher: New York : Penguin Workshop, an imprint of Penguin Random House LLC, [2020] ©2020
Series: What is--? (Penguin Workshop (Firm))
Edition/Format:   Print book : Biography : Juvenile audience : EnglishView all editions and formats
Summary:
"The LEGO toy company was founded in 1934 by a Danish carpenter who loved making wooden pull toys. From its humble beginnings, the company has lived up to its name--which comes from the Danish phrase meaning to always "play well"--encouraging children to use their imagination and build whatever they can dream up. In this book, author Jim O'Connor describes how a simple concept--small plastic bricks that snap  Read more...
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Genre/Form: History
Juvenile works
Instructional and educational works
Juvenile literature
Named Person: Ole Kirk Christiansen; Godtfred Kirk Christiansen; Ole Kirk Christiansen; Godtfred Kirk Christiansen; Godtfred Kirk Christiansen; Ole Kirk Christiansen
Material Type: Biography, Juvenile audience
Document Type: Book
All Authors / Contributors: Jim O'Connor; Ted Hammond
ISBN: 9780593092941 0593092945 9780593092958 0593092953
OCLC Number: 1114214849
Notes: "An official WhoHQ book" -- Cover.
"16 pages of photos inside!" -- Cover.
"This book is not authorized, licensed, or endorsed by the LEGO Group or any affiliate." -- Cover.
Target Audience: Ages 8-12
Description: 108 pages, 16 unnumbered pages of plates : illustrations, map ; 20 cm
Contents: What is LEGO? --
A toy maker --
Plastic --
LEGO takes off! --
How are LEGO bricks made? --
Branching out --
LEGO's little people --
Good times/Tough times --
A new leader --
Designing LEGO sets --
LEGO around the world.
Series Title: What is--? (Penguin Workshop (Firm))
Responsibility: by Jim O'Connor ; illustrated by Ted Hammond.

Abstract:

"The LEGO toy company was founded in 1934 by a Danish carpenter who loved making wooden pull toys. From its humble beginnings, the company has lived up to its name--which comes from the Danish phrase meaning to always "play well"--encouraging children to use their imagination and build whatever they can dream up. In this book, author Jim O'Connor describes how a simple concept--small plastic bricks that snap together--morphed into a cultural phenomenon"--

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<http:\/\/experiment.worldcat.org\/entity\/work\/data\/9471604329#Person\/kirk_christiansen_ole_1891_1958<\/a>> # Ole Kirk Christiansen<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Person<\/a> ;\u00A0\u00A0\u00A0\nschema:birthDate<\/a> \"1891<\/span>\" ;\u00A0\u00A0\u00A0\nschema:deathDate<\/a> \"1958<\/span>\" ;\u00A0\u00A0\u00A0\nschema:familyName<\/a> \"Kirk Christiansen<\/span>\" ;\u00A0\u00A0\u00A0\nschema:givenName<\/a> \"Ole<\/span>\" ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"Ole Kirk Christiansen<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/experiment.worldcat.org\/entity\/work\/data\/9471604329#Person\/o_connor_jim<\/a>> # Jim O\'Connor<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Person<\/a> ;\u00A0\u00A0\u00A0\nschema:familyName<\/a> \"O\'Connor<\/span>\" ;\u00A0\u00A0\u00A0\nschema:givenName<\/a> \"Jim<\/span>\" ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"Jim O\'Connor<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
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