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What women want : the global market turns female-friendly

Author: Paco Underhill
Publisher: New York : Simon & Schuster, 2011, ©2010.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
The author of Why We Buy reports on the growing importance of women in everybody's marketplace--what makes a package, product, space, or service "female friendly." He offers a tour of the world's marketplace--with shrewd observations and practical applications to help everybody adapt to the new realities. Underhill examines how a woman's role as homemaker has evolved into homeowner; how the home gym and home office  Read more...
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Document Type: Book
All Authors / Contributors: Paco Underhill
ISBN: 9781416569961 1416569960
OCLC Number: 1021085998
Description: 214 p. ; 24 cm.
Contents: Introduction --
Housequake --
Don't phunk with my hearth --
Let us spray --
Nice work if you can get it --
We can work it out --
To love, honor, and maintain --
Should I stay or should I go? --
The female, unplugged --
Women and sin --
The empress's new clothes --
C'mon a my mall --
Higher ground --
Drugstores --
See me, touch me, feel me, heal me --
Almost cut my hair --
Off the wall.
Responsibility: Paco Underhill.

Abstract:

The author of Why We Buy reports on the growing importance of women in everybody's marketplace--what makes a package, product, space, or service "female friendly." He offers a tour of the world's marketplace--with shrewd observations and practical applications to help everybody adapt to the new realities. Underhill examines how a woman's role as homemaker has evolved into homeowner; how the home gym and home office are linked to the women's health movement and home-based businesses; why the refrigerator has trumped the stove as the crucial appliance; why some malls are succeeding while others fail. "The point is," writes Underhill, "while men were busy doing other things, women were becoming a major social, cultural, and economic force." And, as he warns, no business can afford to ignore their power and presence--From publisher description.

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