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What would Google do? : reverse-engineering the fastest growing company in the history of the world

Author: Jeff Jarvis
Publisher: New York : Harper Business, 2009. ©2011
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
Asserts that every business should be asking, "what would Google do?", in order to survive and prosper in the Internet age. Doesn't advocate mimicking Google, but provides a set of rules to live and do business by based on the "wisdom" of Google's ways. Illustrates how these laws can be applied to companies, industries, and institutions.
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Document Type: Book
All Authors / Contributors: Jeff Jarvis
ISBN: 9780061709692 0061709697
OCLC Number: 1018420894
Notes: "With a new afterword by the author"--Cover.
Originally published in hardback : Collins, 2009.
Description: ix, 268 pages ; 21 cm
Contents: WWGD? --
Google rules. New relationship --
New architecture --
New publicness --
New society --
New economy --
New business reality --
New attitude --
New ethic --
New speed --
New imperatives --
If Google ruled the world. Media --
Advertising --
Retail --
Utilities --
Manufacturing --
Service --
Money --
Public welfare --
Public institutions --
Exceptions --
Generation G.
Responsibility: by Jeff Jarvis.

Abstract:

What's the question every business should be asking itself? According to the author, it's What Would Google Do? If you're not thinking or acting like Google, then you're not going to survive, let  Read more...

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"Google is not just a company, it is an entirely new way of thinking about understanding who we are and what we want. Jarvis has done something really important: extend that approach to business and Read more...

 
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