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What's your story? : storytelling to move markets, audiences, people, and brands

Author: Ryan Mathews; Watts Wacker
Publisher: Upper Saddle River, NJ FT Press ©2008
Edition/Format:   Print book : EnglishView all editions and formats
Summary:

Legendary business thinkers Mathews and Wacker reveal how to craft an unforgettable story, create the back story that makes it believable, and make sure the story cuts through todays relentless  Read more...

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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Ryan Mathews; Watts Wacker
ISBN: 0132277425 9780132277426
OCLC Number: 836509790
Description: xiii, 222 Seiten 24 cm
Contents: Introduction 1 1 The Story of Stories 52 Truth Stories Versus True Stories 173 The 10 Functions of Storytelling 264 The Abolition of Context 385 Who Owns Your Brand? 456 Five Critical Story Themes 667 Five Stages of Business Evolution 838 Applied Storytelling 101: Industries 989 Applied Storytelling 101: The Corporation 11210 Applied Storytelling 101: The Brand 13211 Applied Storytelling 101: The Individual 15412 The Storyteller's Toolbox 168Epilogue A New Story for a New Century 185Endnotes 189
Responsibility: Ryan Mathews; Watts Wacker
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