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While you're reading

Author: Gerard Unger
Publisher: New York : Mark Batty, 2007.
Edition/Format:   Print book : English : First editionView all editions and formats
Summary:
Even when readers consciously look at letters, there is so much that remains unseen. Letters create illusions on a grand scale by evoking in the minds of readers what authors have described, and on a small scale they are illusions in the myriad ways readers perceive details differently from their reality. This book is about everything that happens while you're reading--in front of your eyes and inside your head--and  Read more...
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Additional Physical Format: Online version:
Unger, Gerard, 1942-
While you're reading.
New York : Mark Batty, 2007
(OCoLC)620134308
Document Type: Book
All Authors / Contributors: Gerard Unger
ISBN: 9780976224518 0976224518
OCLC Number: 149282097
Notes: Translation from the Dutch of: Terwijl je leest.
Description: 223 pages, 12 unnumbered leaves of plates : illustrations ; 25 cm
Contents: Questions --
Practical theories --
Contrasts --
Disappearing types --
Faces --
The process --
Fragments --
Convention --
Reader's eyes --
Type design --
Dressage --
Out of the ordinary --
Looking & reading --
Choice --
Space --
Illusions --
Newspapers & serifs --
Repertoire --
Symbiosis --
Reading.
Other Titles: Terwijl je leest.
Responsibility: Gerard Unger.
More information:

Abstract:

Even when readers consciously look at letters, there is so much that remains unseen. Letters create illusions on a grand scale by evoking in the minds of readers what authors have described, and on a small scale they are illusions in the myriad ways readers perceive details differently from their reality. This book is about everything that happens while you're reading--in front of your eyes and inside your head--and about what type designers, typographers, and graphic designers bring to the page to make reading happen. Renowned type designer Gerard Unger distills decades of design experience into playful, accessible text that reflects the range of his professional projects, from designing the fonts read daily by millions in USA Today to being responsible for the look of the highway and metro signs in the Netherlands. This fresh, first-ever English translation contains anecdotes and insight sure to delight the most seasoned typographers and designers, as well as beginners and those curious as to how reading happens.-- Book jacket back.

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