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Why architects matter : evidencing and communicating the value of architects

Author: Flora Samuel
Publisher: Abingdon, Oxon ; New York, NY : Routledge, 2018. ©2018
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
Why Architects Matter examines the key role of research- led, ethical architects in promoting wellbeing, sustainability and innovation. It argues that the profession needs to be clear about what it knows and the value of what it knows if it is to work successfully with others. Without this clarity, the marginalization of architects from the production of the built environment will continue, preventing clients,  Read more...
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Document Type: Book
All Authors / Contributors: Flora Samuel
ISBN: 9781138783935 1138783935 9781138783928 1138783927
OCLC Number: 1004206795
Description: xvi, 252 pages : illustrations ; 23 cm
Contents: The Undervaluing of Architectural Knowledge. Public Image, Misinformation and the Bogey of Dispensability --
The Profession --
Cracks in the Professional Foundations: The Right Body of Knowledge --
The Research Culture of Architects --
The Value Agenda --
The Value of Architects. So What is an Architect? --
The Value of Social Architects --
The Value of Cultural Architects --
The Value of Knowledge Architects --
Making the Most of Architects. Education for Uncertainty --
Developing a Shared Language of Research --
Models of Academic and Practice Research Collaboration --
Incentivising Research in Practice --
Risk and Research Strategy --
Managing Knowledge in Practice.
Responsibility: Flora Samuel.

Abstract:

Why Architects Matter examines the key role of research- led, ethical architects in promoting wellbeing, sustainability and innovation. It argues that the profession needs to be clear about what it knows and the value of what it knows if it is to work successfully with others. Without this clarity, the marginalization of architects from the production of the built environment will continue, preventing clients, businesses and society from getting the buildings that they need. The book offers a strategy for the development of a twenty-first-century knowledge-led built environment, including tools to help evidence, develop and communicate that value to those outside the field. Knowing how to demonstrate the impact and value of their work will strengthen practitioners' ability to pitch for work and access new funding streams. This is particularly important at a time of global economic downturn, with ever greater competition for contracts and funds driving down fees and making it imperative to prove value at every level. Why Architects Matter straddles the spheres of `Practice Management and Law', 'History and Theory', 'Design', 'Housing', 'Sustainability', 'Health', 'Marketing' and 'Advice for Clients', bringing them into an accessible whole. The book will therefore be of interest to professional architects, architecture students and anyone with an interest in our built environment and the role of professionals within it.

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'The architectural profession and society must collaborate on repairing the covenant between us so that we may deliver the outcomes that matter so much to both. Flora Samuel's excellent book throws Read more...

 
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