Why people (don't) buy : the go and stop signals for consumers (Book, 2015) [WorldCat.org]
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Why people (don't) buy : the go and stop signals for consumers

Author: Amitav Chakravarti; Manoj Thomas
Publisher: Houndmills, Basingstoke Hampshire ; New York, NY : Palgrave Macmillan, 2015.
Edition/Format:   Print book : EnglishView all editions and formats
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Document Type: Book
All Authors / Contributors: Amitav Chakravarti; Manoj Thomas
ISBN: 9781137466679 1137466677
OCLC Number: 1062114906
Description: xv, 223 pages ; 23 cm
Responsibility: Amitav Chakravarti, Professor of Marketing, London School of Economics, UK, Manoj Thomas, Associate Professor of Marketing, Cornell University, US.

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