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Why we buy : the science of shopping

Author: Paco Underhill
Publisher: New York : Simon & Schuster Pbks., ©2009.
Edition/Format:   Print book : English : Updated and revised editionView all editions and formats
Summary:
Revolutionary retail guru Paco Underhill is back with a revised edition of this text on our ever-evolving consumer culture. It is full of fresh observations and important lessons from the cutting edge of retail, which is taking place in the world's emerging markets.
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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Paco Underhill
ISBN: 9781416595243 1416595244
OCLC Number: 1029564328
Notes: Includes index.
Description: xii, 306 pages ; 22 cm
Contents: Section 1. Instead of Samoa, stores: the science of shopping: 1. A Science is Born --
2. What Retailers and Marketers Don't Know --
Section 2. Walk like an Egyptian: the mechanics of shopping : 3. The Twilight Zone --
4. You Need Hands --
5. How to Read a Sign --
6. Shoppers Move Like People --
7. Dynamic --
Section 3. Men are from Home Depot, women are from Bloomingdale's: the demographics of shopping : 8. Shop Like a Man --
9. What Women Want --
10. If You Can Read This You're Too Young --
11. Kids --
Section 4. See me, feel me, touch me, buy me: the dynamics of shopping: 12. The Sensual Shopper --
13. The Big Three --
14. Time --
15. Cash/Wrap Blues --
16. Magic Acts --
Section 5. Screen savers, jet lag and whirling dervishes: the culture of shopping : 17. The Internet --
18. Come Fly with Me --
19. Windows of the World --
20. Final Thoughts.
Responsibility: Paco Underhill.
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Abstract:

Revolutionary retail guru Paco Underhill is back with a revised edition of this text on our ever-evolving consumer culture. It is full of fresh observations and important lessons from the cutting edge of retail, which is taking place in the world's emerging markets.

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