Why we buy : the science of shopping (Book, 2000) [WorldCat.org]
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Why we buy : the science of shopping

Author: Paco Underhill
Publisher: London : Texere, 2000.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
This book reveals the shopping behaviour of the modern consumer and the (hidden) tactics employed by retailers and producers to entice them to buy.
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Document Type: Book
All Authors / Contributors: Paco Underhill
ISBN: 158799044X 9781587990441
OCLC Number: 47270391
Notes: Originally published: 1999.
Description: 255 pages : illustrations ; 24 cm
Contents: I - Instead of Somoa, Stores: The Science of Shopping 1. A science is born 2. What retailers don't know II - Walk Like An Egyptian: The Mechanics Of Shopping 3. The twilight zone 4. You need hands 5. How to read a sign 6. Shoppers move like people 7. Dynamic III - Men Are From Sears Hardware, Women Are From Bloomingdale's: The Demographics of Shopping 8. Shop like a man 9. What women want 10. If you can read this You're too young 11. Kids IV - See Me, Feel Me, Touch Me, Buy Me: The Dynamics Of Shopping 12. The sensual shopper 13. The big three 14. Time, Real and Perceived 15. Cash/Wrap blues 16. Magic acts 17. In Cyberspace, no one can hear you shop 18. The self-exam 19. Final thoughts
Responsibility: Paco Underhill.

Abstract:

This book reveals the shopping behaviour of the modern consumer and the (hidden) tactics employed by retailers and producers to entice them to buy.  Read more...

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Al Ries, co-author of The 22 Immutable Laws of Branding If you are a retailer or sell through retailers, Paco Underhill's book is a must read. For everyone else, it's a fun read. Daniel J. Brestle, Read more...

 
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