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Document Type: | Book |
---|---|
All Authors / Contributors: |
Ronald J Waicukauski; Paul Mark Sandler; JoAnne A Epps |
ISBN: | 1570739382 9781570739385 |
OCLC Number: | 46882906 |
Notes: | Includes index. |
Description: | xxiv, 182 pages ; 23 cm |
Contents: | Winning arguments are goal-directed -- Winning arguments are tailored to the decision-maker -- Winning arguments are strengthened by the speaker's ethos -- Winning arguments are founded on reason -- Winning arguments are built with evidence, law, and policy -- Winning arguments appeal to emotion -- Winning arguments use the best medium for the message -- Winning arguments are arranged strategically -- Winning arguments have an appealing style -- Winning arguments use delivery to enhance communication -- Winning arguments engage the listener -- Winning arguments refute opposing points. |
Responsibility: | Ronald Waicukauski, Paul Mark Sandler, JoAnne Epps. |
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