The winning argument (Book, 2001) []
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The winning argument

The winning argument

Author: Ronald J Waicukauski; Paul Mark Sandler; JoAnne A Epps
Publisher: Chicago, Ill. : Section of Litigation, American Bar Association, ©2001.
Edition/Format:   Print book : EnglishView all editions and formats

Examines twelve characteristics of a winning argument and presents the rudiments and sophisticated levels of persuasion based upon ancient and modern techniques.

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Document Type: Book
All Authors / Contributors: Ronald J Waicukauski; Paul Mark Sandler; JoAnne A Epps
ISBN: 1570739382 9781570739385
OCLC Number: 46882906
Notes: Includes index.
Description: xxiv, 182 pages ; 23 cm
Contents: Winning arguments are goal-directed --
Winning arguments are tailored to the decision-maker --
Winning arguments are strengthened by the speaker's ethos --
Winning arguments are founded on reason --
Winning arguments are built with evidence, law, and policy --
Winning arguments appeal to emotion --
Winning arguments use the best medium for the message --
Winning arguments are arranged strategically --
Winning arguments have an appealing style --
Winning arguments use delivery to enhance communication --
Winning arguments engage the listener --
Winning arguments refute opposing points.
Responsibility: Ronald Waicukauski, Paul Mark Sandler, JoAnne Epps.


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