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Winning by design : technology, product design, and international competitiveness

Author: Vivien Walsh
Publisher: Oxford, UK ; Cambridge, Mass., USA : Blackwell Business, 1992.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:

The crucial role of product design in international competition is only now becoming fully appreciated. Based on a wide range of research in over 100 leading companies, this book describes and  Read more...

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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Vivien Walsh
ISBN: 0631164375 9780631164371 0631185119 9780631185116
OCLC Number: 24907388
Description: xiv, 274 pages : illustrations ; 24 cm
Contents: Perspectives on design and innovation; design, innovation and competitiveness; innovation, design and corporate strategy; human resources for design; organizing design and innovation; designing for the market; from design brief to manufactured product; issues in design and innovation.
Responsibility: Vivien Walsh [and others].
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