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Winning her business : how to transform the customer experience for the world's most powerful consumers

Author: Bridget Brennan
Publisher: New York, NY : HarperCollins Leadership, an imprint of HarperCollins, [2019]
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
"Bridget Brennan, CEO of Female Factor, shows readers how to win sales and grow market share by creating a customer experience that appeals to the most powerful consumers: women. When people think about the world's growth markets, they often envision countries like China and India. Yet they miss the largest one right here at home, no matter where you call home: women. With women driving 70 to 80 percent of consumer  Read more...
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Document Type: Book
All Authors / Contributors: Bridget Brennan
ISBN: 9781400209972 1400209978 9781400210008 1400210003 9781400212934 1400212936
OCLC Number: 1089396874
Description: xx, 211 pages : illustrations ; 24 cm
Responsibility: Bridget Brennan.

Abstract:

"Bridget Brennan, CEO of Female Factor, shows readers how to win sales and grow market share by creating a customer experience that appeals to the most powerful consumers: women. When people think about the world's growth markets, they often envision countries like China and India. Yet they miss the largest one right here at home, no matter where you call home: women. With women driving 70 to 80 percent of consumer spending, it would seem an obvious strategy to learn how best to appeal to this continually expanding market. Common sense? Yes. Common practice? No. In Winning Her Business, Bridget Brennan, advisor to some of the world's biggest brands and businesses, provides a roadmap for selling in a world dominated by the rise of women's economic power. Brennan introduces The Four Motivators® Framework, which shows how every company can help customers feel: connected to them, their brand, and their business; inspired to buy from them specifically; confident in their buying decisions, and; appreciated for their business. Showcasing best practices from brands as diverse as Lexus, Sephora, Allstate and the Minnesota Vikings NFL team, Winning Her Business offers invaluable insights into women as consumers and shows that almost all businesses have an opportunity to create an inclusive customer experience that inspires increased sales, referrals, and repeat business."--provided by publisher.

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