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Winning the reputation game : creating stakeholder value and competitive advantage

Author: Grahame R Dowling
Publisher: Cambridge, Massachusetts ; London, England The MIT Press 2016 © 2016
Edition/Format:  Computer file : English
Summary:

Core strategies for creating a corporate reputation that will provide a competitive advantage in the marketplace: a back-to-basics approach.
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Additional Physical Format: Erscheint auch als:
Dowling, Grahame R. (Grahame Robert). Winning the reputation game .
creating stakeholder value and competitive advantage
Druck-Ausgabe
Document Type: Computer File
All Authors / Contributors: Grahame R Dowling
ISBN: 9780262034463 0262034468 9780262335089 0262335085
OCLC Number: 971052505
Accession No: (DE-604)BV044015577 (ZDB-38-EBR)ebr11212756
Notes: Includes index.
Description: 1 online resource (275 pages) : illustrations, charts, tables.
Responsibility: Grahame R. Dowling.

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