skip to content
Winning with data : CRM and analytics for the business of sports Preview this item
ClosePreview this item
Checking...

Winning with data : CRM and analytics for the business of sports

Author: Fiona Green, (Sports consultant)
Publisher: Abingdon, Oxon : Routledge, 2019.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
For many years, sports rights owners have had an 'if you build it, they will come' attitude, suggesting they take their fans for granted. Combined with advances in broadcasting quality, digital marketing, and social media, this has resulted in diminishing attendances and participation levels. The use of CRM (Customer Relationship Management), BI (Business Intelligence) and Data Analytics has therefore becomeintegral  Read more...
Rating:

(not yet rated) 0 with reviews - Be the first.

Subjects
More like this

Find a copy online

Links to this item

Find a copy in the library

&AllPage.SpinnerRetrieving; Finding libraries that hold this item...

Details

Genre/Form: Electronic books
Additional Physical Format: Print version:
Green, Fiona, (Sports consultant).
Winning with data.
Abingdon, Oxon : Routledge, 2019
(OCoLC)1051777420
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Fiona Green, (Sports consultant)
ISBN: 9781351610339 1351610333
OCLC Number: 1048403003
Description: 1 online resource (xii, 193 pages) : illustrations
Contents: CRM for the digital age --
The principles of CRM --
The importance of data --
Business intelligence and data analytics --
CRM technology stack --
Data-driven marketing --
The role of CRM and data in sponsorship --
Business change and change management --
Data and the law --
Where do we go from here?
Other Titles: CRM and analytics for the business of sports
Responsibility: Fiona Green.

Abstract:

For many years, sports rights owners have had an 'if you build it, they will come' attitude, suggesting they take their fans for granted. Combined with advances in broadcasting quality, digital marketing, and social media, this has resulted in diminishing attendances and participation levels. The use of CRM (Customer Relationship Management), BI (Business Intelligence) and Data Analytics has therefore becomeintegral to doing business in sports, emulating the approach used by brands such as Amazon, Netflix, and Spotify. Technology has made the world a smaller place; clubs and teams can now connect with their fans anywhere in the world, allowing them to grow their marketplace, but they operate in an 'attention economy' where there's too much choice and engagement is key.This book sets out to share the processes and principles the sports industry uses to capitalise on the natural loyalty it creates. Case studies and commentary from around the world are used to demonstrate some of the practices implemented by the world's leading sports brands including clubs Arsenal and the San Antonio Spurs. the governing bodies of UEFA and Special Olympics International, and the MLS and NHL. With a focus on our unique challenges coupled with the opportunities the use of data creates, this book is essential reading for professionals within the sports industry.

Reviews

Editorial reviews

Publisher Synopsis

"Winning with Data" breaks through the traditional definition to declare that CRM is more than a vehicle to track the sales funnel. It does an outstanding job of unveiling the tangible ways that CRM Read more...

 
User-contributed reviews
Retrieving GoodReads reviews...
Retrieving DOGObooks reviews...

Tags

Be the first.
Confirm this request

You may have already requested this item. Please select Ok if you would like to proceed with this request anyway.

Linked Data


Primary Entity

<http://www.worldcat.org/oclc/1048403003> # Winning with data : CRM and analytics for the business of sports
    a schema:Book, schema:MediaObject, schema:CreativeWork ;
    library:oclcnum "1048403003" ;
    library:placeOfPublication <http://id.loc.gov/vocabulary/countries/enk> ;
    schema:about <http://experiment.worldcat.org/entity/work/data/5437465241#Topic/sports_marketing> ; # Sports--Marketing
    schema:about <http://experiment.worldcat.org/entity/work/data/5437465241#Topic/sports_economic_aspects> ; # Sports--Economic aspects
    schema:about <http://experiment.worldcat.org/entity/work/data/5437465241#Topic/customer_relations> ; # Customer relations
    schema:about <http://dewey.info/class/338.47796/e23/> ;
    schema:about <http://experiment.worldcat.org/entity/work/data/5437465241#Topic/sports_administration> ; # Sports administration
    schema:about <http://experiment.worldcat.org/entity/work/data/5437465241#Topic/business_&_economics_industries_general> ; # BUSINESS & ECONOMICS / Industries / General
    schema:about <http://experiment.worldcat.org/entity/work/data/5437465241#Topic/sports_administration_data_processing> ; # Sports administration--Data processing
    schema:about <http://experiment.worldcat.org/entity/work/data/5437465241#Topic/customer_relations_management> ; # Customer relations--Management
    schema:alternateName "CRM and analytics for the business of sports" ;
    schema:author <http://experiment.worldcat.org/entity/work/data/5437465241#Person/green_fiona_sports_consultant> ; # (Sports consultant) Fiona Green
    schema:bookFormat schema:EBook ;
    schema:datePublished "2019" ;
    schema:description "CRM for the digital age -- The principles of CRM -- The importance of data -- Business intelligence and data analytics -- CRM technology stack -- Data-driven marketing -- The role of CRM and data in sponsorship -- Business change and change management -- Data and the law -- Where do we go from here?"@en ;
    schema:description "For many years, sports rights owners have had an 'if you build it, they will come' attitude, suggesting they take their fans for granted. Combined with advances in broadcasting quality, digital marketing, and social media, this has resulted in diminishing attendances and participation levels. The use of CRM (Customer Relationship Management), BI (Business Intelligence) and Data Analytics has therefore becomeintegral to doing business in sports, emulating the approach used by brands such as Amazon, Netflix, and Spotify. Technology has made the world a smaller place; clubs and teams can now connect with their fans anywhere in the world, allowing them to grow their marketplace, but they operate in an 'attention economy' where there's too much choice and engagement is key.This book sets out to share the processes and principles the sports industry uses to capitalise on the natural loyalty it creates. Case studies and commentary from around the world are used to demonstrate some of the practices implemented by the world's leading sports brands including clubs Arsenal and the San Antonio Spurs. the governing bodies of UEFA and Special Olympics International, and the MLS and NHL. With a focus on our unique challenges coupled with the opportunities the use of data creates, this book is essential reading for professionals within the sports industry."@en ;
    schema:exampleOfWork <http://worldcat.org/entity/work/id/5437465241> ;
    schema:genre "Electronic books"@en ;
    schema:inLanguage "en" ;
    schema:isSimilarTo <http://www.worldcat.org/oclc/1051777420> ;
    schema:name "Winning with data : CRM and analytics for the business of sports"@en ;
    schema:productID "1048403003" ;
    schema:url <http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1857823> ;
    schema:url <http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=1857823> ;
    schema:workExample <http://worldcat.org/isbn/9781351610339> ;
    wdrs:describedby <http://www.worldcat.org/title/-/oclc/1048403003> ;
    .


Related Entities

<http://experiment.worldcat.org/entity/work/data/5437465241#Person/green_fiona_sports_consultant> # (Sports consultant) Fiona Green
    a schema:Person ;
    schema:familyName "Green" ;
    schema:givenName "Fiona" ;
    schema:name "(Sports consultant) Fiona Green" ;
    .

<http://experiment.worldcat.org/entity/work/data/5437465241#Topic/business_&_economics_industries_general> # BUSINESS & ECONOMICS / Industries / General
    a schema:Intangible ;
    schema:name "BUSINESS & ECONOMICS / Industries / General"@en ;
    .

<http://experiment.worldcat.org/entity/work/data/5437465241#Topic/customer_relations> # Customer relations
    a schema:Intangible ;
    schema:name "Customer relations"@en ;
    .

<http://experiment.worldcat.org/entity/work/data/5437465241#Topic/customer_relations_management> # Customer relations--Management
    a schema:Intangible ;
    schema:name "Customer relations--Management"@en ;
    .

<http://experiment.worldcat.org/entity/work/data/5437465241#Topic/sports_administration> # Sports administration
    a schema:Intangible ;
    schema:name "Sports administration"@en ;
    .

<http://experiment.worldcat.org/entity/work/data/5437465241#Topic/sports_administration_data_processing> # Sports administration--Data processing
    a schema:Intangible ;
    schema:name "Sports administration--Data processing"@en ;
    .

<http://experiment.worldcat.org/entity/work/data/5437465241#Topic/sports_economic_aspects> # Sports--Economic aspects
    a schema:Intangible ;
    schema:name "Sports--Economic aspects"@en ;
    .

<http://experiment.worldcat.org/entity/work/data/5437465241#Topic/sports_marketing> # Sports--Marketing
    a schema:Intangible ;
    schema:name "Sports--Marketing"@en ;
    .

<http://worldcat.org/isbn/9781351610339>
    a schema:ProductModel ;
    schema:isbn "1351610333" ;
    schema:isbn "9781351610339" ;
    .

<http://www.worldcat.org/oclc/1051777420>
    a schema:CreativeWork ;
    rdfs:label "Winning with data." ;
    schema:description "Print version:" ;
    schema:isSimilarTo <http://www.worldcat.org/oclc/1048403003> ; # Winning with data : CRM and analytics for the business of sports
    .


Content-negotiable representations

Close Window

Please sign in to WorldCat 

Don't have an account? You can easily create a free account.