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Wissenschaftliche Marktforschung.

Author: Gerhard Merk
Publisher: Berlin, Duncker & Humblot [1962]
Edition/Format:   Print book : GermanView all editions and formats
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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Gerhard Merk
OCLC Number: 15352084
Description: 155 pages 24 cm

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Erstmals wird die Mafo als eigenständige Disziplin begründet

by Bancini (WorldCat user published 2015-08-09) Excellent Permalink

und logisch eindeutig untergliedert.

Aber keine "reine Theorie", sondern viel aus der Praxis.

Auch heute noch in fast allem gültig.

Das sollte endlich auch einmal digitalisiert werden!

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