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Women's leadership online summit. Breaking down barriers : creating a winning women's initiative

Author: Lauren McNally; Tammy Swed; Rinku Sen; Berrett-Koehler Publishers,
Publisher: Oakland, CA : Berrett-Koehler Publishers, 2019.
Edition/Format:   eVideo : Clipart/images/graphics : English
Summary:
Simply saying you have a women's initiative isn't enough. To create impact in your organization, you need support, structure, and development opportunities. In this conversation, learn to: * Build or enhance an empowering program * Address unique challenges women face in the workplace * Equip women with the right skills to thrive in business - Plus, get insights and practical tools to address unconscious bias,  Read more...
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Genre/Form: Interviews
Speeches
Additional Physical Format: DVD version:
Material Type: Clipart/images/graphics, Internet resource, Videorecording
Document Type: Internet Resource, Computer File, Visual material
All Authors / Contributors: Lauren McNally; Tammy Swed; Rinku Sen; Berrett-Koehler Publishers,
OCLC Number: 1103995870
Language Note: In English.
Notes: "Leading change at work and beyond".
Title from resource description page (viewed May 14, 2019).
Description: 1 online resource (42 minutes)
Responsibility: [interview by Rinku Sen].

Abstract:

Simply saying you have a women's initiative isn't enough. To create impact in your organization, you need support, structure, and development opportunities. In this conversation, learn to: * Build or enhance an empowering program * Address unique challenges women face in the workplace * Equip women with the right skills to thrive in business - Plus, get insights and practical tools to address unconscious bias, evaluate the needs of your audience, communicate the value of your initiative to gain buy-in from all levels, and create an inclusive culture where women are empowered to step up and go for it! Lauren McNally, director of the AMA Women's Leadership Center (WLC), oversees the strategic direction of WLC membership and corporate initiatives. This includes content vision, event planning, and marketing strategies. Lauren developed AMA's first membership for women, building a comprehensive benefits program for professionals to support their advancement in the workplace. Membership was built for both individuals and corporations, with the ability to scale and support women's initiatives of any size globally. With thirteen years of creative and marketing experience, Lauren also leads AMA's creative department. Prior to coming to AMA, Lauren was the creative director for the National Association of Professional Women (NAPW), where she led member engagement marketing, communications, creative and event branding. Upon NAPW's merger with Professional Diversity Network, Lauren became the director of marketing, overseeing digital marketing and career events. Lauren previously worked at several advertising agencies and design studios, where she developed recruitment advertising plans and designed experiences and collateral for major outdoor brands. Lauren graduated cum laude with a bachelor’s degree in visual communication design from the University of Hartford, where she was awarded Most Progressive Designer. She has completed various continuing education courses in leadership and received her certificate in digital marketing from eCornell. Tammy Swed is a learning solutions manager at AMA. She is responsible for the Business Excellence for Women portfolio of seminars. In her role, Tammy identifies specific market trends and client needs, while collaborating with subject matter experts to design and develop impactful learning content that targets all professional women, no matter their experience level. Tammy is an integral member of the AMA Women's Leadership Center. She was inspired to create a community that extends the conversation on issues that matter, where women are allowed to share, connect, and learn from one another in a safe and supportive environment. Tammy holds a master’s in industrial organizational psychology.

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