skip to content
Covid-19 virus
COVID-19 Resources

Reliable information about the coronavirus (COVID-19) is available from the World Health Organization (current situation, international travel). Numerous and frequently-updated resource results are available from this WorldCat.org search. OCLC’s WebJunction has pulled together information and resources to assist library staff as they consider how to handle coronavirus issues in their communities.

Image provided by: CDC/ Alissa Eckert, MS; Dan Higgins, MAM
A word from our sponsor : admen, advertising, and the golden age of radio Preview this item
ClosePreview this item
Checking...

A word from our sponsor : admen, advertising, and the golden age of radio

Author: Cynthia B Meyers
Publisher: New York, NY : Fordham Univ. Press, 2014.
Edition/Format:   Print book : English : 1. edView all editions and formats
Summary:

Describes how admen, advertising agencies, and sponsors shaped U.S. radio into a commercial entertainment medium from the late 1920s until the early 1950s. Views the development of twentieth-century  Read more...

Rating:

(not yet rated) 0 with reviews - Be the first.

Subjects
More like this

Find a copy in the library

&AllPage.SpinnerRetrieving; Finding libraries that hold this item...

Details

Genre/Form: History
Document Type: Book
All Authors / Contributors: Cynthia B Meyers
ISBN: 9780823253708 0823253708 9780823253715 0823253716
OCLC Number: 915446005
Awards: Winner of Broadcast Historian Award 2016
Description: IX, 391 Seiten : Illustrationen
Contents: Introduction Chapter 1 Dramatizing a Bar of Soap: The Advertising Industry Before Broadcasting Chapter 2 The Fourth Dimension of Advertising: The Development of Commercial Broadcasting in the early 1920s Chapter 3 They Sway Millions as If by Some Magic Wand: The Advertising Industry Enters Radio in the late 1920s Chapter 4 Who Owns the Time? Advertising Agencies and Networks Vie for Control in the 1930s Chapter 5 The 1930s' Turn to the Hard Sell: Blackett-Sample-Hummert's Soap Opera Factory Chapter 6 Showmanship on Radio: Ballet, Ballyhoo, and the Soft Sell of Young & Rubicam Chapter 7 Two Agencies: Batten Barton Durstine & Osborn, Crafters of the Corporate Image, and Benton & Bowles, Radio Renegades Chapter 8 Madison Avenue in Hollywood: J. Walter Thompson and Kraft Music Hall (1936-46) Chapter 9 Advertising, Commercial Radio, and the War Effort, 1942-45 Chapter 10 On a Treadmill to Oblivion: The Peak and Sudden Decline of Network Radio in the late 1940s Conclusion Bibliography
Responsibility: Cynthia B. Meyers.

Reviews

Editorial reviews

Publisher Synopsis

"This is a terrific and much-needed book. Cynthia Meyers tells the compelling story of one of the most productive yet hidden cultural forces of the twentieth century." -- -Michele Hilmes * University Read more...

 
User-contributed reviews
Retrieving GoodReads reviews...
Retrieving DOGObooks reviews...

Tags

Be the first.
Confirm this request

You may have already requested this item. Please select Ok if you would like to proceed with this request anyway.

Linked Data


\n\n

Primary Entity<\/h3>\n
<http:\/\/www.worldcat.org\/oclc\/915446005<\/a>> # A word from our sponsor : admen, advertising, and the golden age of radio<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Book<\/a>, schema:CreativeWork<\/a> ;\u00A0\u00A0\u00A0\nlibrary:oclcnum<\/a> \"915446005<\/span>\" ;\u00A0\u00A0\u00A0\nlibrary:placeOfPublication<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/1758876826#Place\/new_york_ny<\/a>> ; # New York, NY<\/span>\n\u00A0\u00A0\u00A0\nlibrary:placeOfPublication<\/a> <http:\/\/id.loc.gov\/vocabulary\/countries\/nyu<\/a>> ;\u00A0\u00A0\u00A0\nschema:about<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/1758876826#Topic\/radio_broadcasting<\/a>> ; # Radio broadcasting<\/span>\n\u00A0\u00A0\u00A0\nschema:about<\/a> <http:\/\/dewey.info\/class\/659.142097309041\/e23\/<\/a>> ;\u00A0\u00A0\u00A0\nschema:about<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/1758876826#Topic\/advertising_in_popular_culture_united_states_history_20th_century<\/a>> ; # Advertising in popular culture--United States--History--20th century<\/span>\n\u00A0\u00A0\u00A0\nschema:about<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/1758876826#Topic\/geschichte<\/a>> ; # Geschichte<\/span>\n\u00A0\u00A0\u00A0\nschema:about<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/1758876826#Event\/1900_1999<\/a>> ; # 1900-1999<\/span>\n\u00A0\u00A0\u00A0\nschema:about<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/1758876826#Topic\/rundfunk<\/a>> ; # Rundfunk<\/span>\n\u00A0\u00A0\u00A0\nschema:about<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/1758876826#Place\/united_states<\/a>> ; # United States.<\/span>\n\u00A0\u00A0\u00A0\nschema:about<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/1758876826#Place\/usa<\/a>> ; # USA.<\/span>\n\u00A0\u00A0\u00A0\nschema:about<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/1758876826#Topic\/radio_programs<\/a>> ; # Radio programs<\/span>\n\u00A0\u00A0\u00A0\nschema:about<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/1758876826#Topic\/radio_programs_united_states_history_20th_century<\/a>> ; # Radio programs--United States--History--20th century<\/span>\n\u00A0\u00A0\u00A0\nschema:about<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/1758876826#Topic\/radio_advertising_united_states_history_20th_century<\/a>> ; # Radio advertising--United States--History--20th century<\/span>\n\u00A0\u00A0\u00A0\nschema:about<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/1758876826#Topic\/radio_broadcasting_united_states_history_20th_century<\/a>> ; # Radio broadcasting--United States--History--20th century<\/span>\n\u00A0\u00A0\u00A0\nschema:about<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/1758876826#Topic\/advertising_in_popular_culture<\/a>> ; # Advertising in popular culture<\/span>\n\u00A0\u00A0\u00A0\nschema:about<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/1758876826#Topic\/radio_advertising<\/a>> ; # Radio advertising<\/span>\n\u00A0\u00A0\u00A0\nschema:bookEdition<\/a> \"1. ed.<\/span>\" ;\u00A0\u00A0\u00A0\nschema:bookFormat<\/a> bgn:PrintBook<\/a> ;\u00A0\u00A0\u00A0\nschema:creator<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/1758876826#Person\/meyers_cynthia_b<\/a>> ; # Cynthia B. Meyers<\/span>\n\u00A0\u00A0\u00A0\nschema:datePublished<\/a> \"2014<\/span>\" ;\u00A0\u00A0\u00A0\nschema:exampleOfWork<\/a> <http:\/\/worldcat.org\/entity\/work\/id\/1758876826<\/a>> ;\u00A0\u00A0\u00A0\nschema:genre<\/a> \"History<\/span>\" ;\u00A0\u00A0\u00A0\nschema:inLanguage<\/a> \"en<\/span>\" ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"A word from our sponsor : admen, advertising, and the golden age of radio<\/span>\" ;\u00A0\u00A0\u00A0\nschema:productID<\/a> \"915446005<\/span>\" ;\u00A0\u00A0\u00A0\nschema:publication<\/a> <http:\/\/www.worldcat.org\/title\/-\/oclc\/915446005#PublicationEvent\/new_york_ny_fordham_univ_press_2014<\/a>> ;\u00A0\u00A0\u00A0\nschema:publisher<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/1758876826#Agent\/fordham_univ_press<\/a>> ; # Fordham Univ. Press<\/span>\n\u00A0\u00A0\u00A0\nschema:workExample<\/a> <http:\/\/worldcat.org\/isbn\/9780823253715<\/a>> ;\u00A0\u00A0\u00A0\nschema:workExample<\/a> <http:\/\/worldcat.org\/isbn\/9780823253708<\/a>> ;\u00A0\u00A0\u00A0\nwdrs:describedby<\/a> <http:\/\/www.worldcat.org\/title\/-\/oclc\/915446005<\/a>> ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n\n

Related Entities<\/h3>\n
<http:\/\/dewey.info\/class\/659.142097309041\/e23\/<\/a>>\u00A0\u00A0\u00A0\u00A0a \nschema:Intangible<\/a> ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/experiment.worldcat.org\/entity\/work\/data\/1758876826#Agent\/fordham_univ_press<\/a>> # Fordham Univ. Press<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nbgn:Agent<\/a> ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"Fordham Univ. Press<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/experiment.worldcat.org\/entity\/work\/data\/1758876826#Event\/1900_1999<\/a>> # 1900-1999<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Event<\/a> ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"1900-1999<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/experiment.worldcat.org\/entity\/work\/data\/1758876826#Person\/meyers_cynthia_b<\/a>> # Cynthia B. Meyers<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Person<\/a> ;\u00A0\u00A0\u00A0\nschema:familyName<\/a> \"Meyers<\/span>\" ;\u00A0\u00A0\u00A0\nschema:givenName<\/a> \"Cynthia B.<\/span>\" ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"Cynthia B. Meyers<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/experiment.worldcat.org\/entity\/work\/data\/1758876826#Place\/new_york_ny<\/a>> # New York, NY<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Place<\/a> ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"New York, NY<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/experiment.worldcat.org\/entity\/work\/data\/1758876826#Place\/united_states<\/a>> # United States.<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Place<\/a> ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"United States.<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/experiment.worldcat.org\/entity\/work\/data\/1758876826#Place\/usa<\/a>> # USA.<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Place<\/a> ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"USA.<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/experiment.worldcat.org\/entity\/work\/data\/1758876826#Topic\/advertising_in_popular_culture<\/a>> # Advertising in popular culture<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Intangible<\/a> ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"Advertising in popular culture<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/experiment.worldcat.org\/entity\/work\/data\/1758876826#Topic\/advertising_in_popular_culture_united_states_history_20th_century<\/a>> # Advertising in popular culture--United States--History--20th century<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Intangible<\/a> ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"Advertising in popular culture--United States--History--20th century<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/experiment.worldcat.org\/entity\/work\/data\/1758876826#Topic\/geschichte<\/a>> # Geschichte<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Intangible<\/a> ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"Geschichte<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/experiment.worldcat.org\/entity\/work\/data\/1758876826#Topic\/radio_advertising<\/a>> # Radio advertising<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Intangible<\/a> ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"Radio advertising<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/experiment.worldcat.org\/entity\/work\/data\/1758876826#Topic\/radio_advertising_united_states_history_20th_century<\/a>> # Radio advertising--United States--History--20th century<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Intangible<\/a> ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"Radio advertising--United States--History--20th century<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/experiment.worldcat.org\/entity\/work\/data\/1758876826#Topic\/radio_broadcasting<\/a>> # Radio broadcasting<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Intangible<\/a> ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"Radio broadcasting<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/experiment.worldcat.org\/entity\/work\/data\/1758876826#Topic\/radio_broadcasting_united_states_history_20th_century<\/a>> # Radio broadcasting--United States--History--20th century<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Intangible<\/a> ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"Radio broadcasting--United States--History--20th century<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/experiment.worldcat.org\/entity\/work\/data\/1758876826#Topic\/radio_programs<\/a>> # Radio programs<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Intangible<\/a> ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"Radio programs<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/experiment.worldcat.org\/entity\/work\/data\/1758876826#Topic\/radio_programs_united_states_history_20th_century<\/a>> # Radio programs--United States--History--20th century<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Intangible<\/a> ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"Radio programs--United States--History--20th century<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/experiment.worldcat.org\/entity\/work\/data\/1758876826#Topic\/rundfunk<\/a>> # Rundfunk<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Intangible<\/a> ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"Rundfunk<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/id.loc.gov\/vocabulary\/countries\/nyu<\/a>>\u00A0\u00A0\u00A0\u00A0a \nschema:Place<\/a> ;\u00A0\u00A0\u00A0\ndcterms:identifier<\/a> \"nyu<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/worldcat.org\/isbn\/9780823253708<\/a>>\u00A0\u00A0\u00A0\u00A0a \nschema:ProductModel<\/a> ;\u00A0\u00A0\u00A0\nschema:isbn<\/a> \"0823253708<\/span>\" ;\u00A0\u00A0\u00A0\nschema:isbn<\/a> \"9780823253708<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/worldcat.org\/isbn\/9780823253715<\/a>>\u00A0\u00A0\u00A0\u00A0a \nschema:ProductModel<\/a> ;\u00A0\u00A0\u00A0\nschema:isbn<\/a> \"0823253716<\/span>\" ;\u00A0\u00A0\u00A0\nschema:isbn<\/a> \"9780823253715<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/www.worldcat.org\/title\/-\/oclc\/915446005<\/a>>\u00A0\u00A0\u00A0\u00A0a \ngenont:InformationResource<\/a>, genont:ContentTypeGenericResource<\/a> ;\u00A0\u00A0\u00A0\nschema:about<\/a> <http:\/\/www.worldcat.org\/oclc\/915446005<\/a>> ; # A word from our sponsor : admen, advertising, and the golden age of radio<\/span>\n\u00A0\u00A0\u00A0\nschema:dateModified<\/a> \"2019-09-08<\/span>\" ;\u00A0\u00A0\u00A0\nvoid:inDataset<\/a> <http:\/\/purl.oclc.org\/dataset\/WorldCat<\/a>> ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/www.worldcat.org\/title\/-\/oclc\/915446005#PublicationEvent\/new_york_ny_fordham_univ_press_2014<\/a>>\u00A0\u00A0\u00A0\u00A0a \nschema:PublicationEvent<\/a> ;\u00A0\u00A0\u00A0\nschema:location<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/1758876826#Place\/new_york_ny<\/a>> ; # New York, NY<\/span>\n\u00A0\u00A0\u00A0\nschema:organizer<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/1758876826#Agent\/fordham_univ_press<\/a>> ; # Fordham Univ. Press<\/span>\n\u00A0\u00A0\u00A0\nschema:startDate<\/a> \"2014<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n\n

Content-negotiable representations<\/p>\n