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  E-mail Message: I thought you might be interested in this item at http://www.worldcat.org/oclc/76950912 Title: Words that work : it's not what you say, it's what people hear Author: Frank I Luntz; L J Ganser Publisher: [New York] : Hyperion Audiobooks, ℗2007. ISBN/ISSN: 1401384889 9781401384883 OCLC:76950912

  
  

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Words that work : it's not what you say, it's what people hear

Author:	Frank I Luntz; L J Ganser
Publisher:	[New York] : Hyperion Audiobooks, ℗2007.
Edition/Format:	Audiobook on CD : CD audio : English : AbridgedView all editions and formats
Summary:	Communications expert Luntz offers a behind-the-scenes look at how the tactical use of words and phrases affects what we buy, who we vote for, and even what we believe in. Luntz has used his knowledge of words to help more than two dozen Fortune 500 companies grow. He tells us why Rupert Murdoch's six-billion-dollar decision to buy DirectTV was smart because "satellite" was more cutting edge than "digital cable," and why pharmaceutical companies transitioned their message from "treatment" to "prevention" and "wellness." If you ever wanted to learn how to talk your way out of a traffic ticket or talk your way into a raise, this book is for you.--From publisher description.  Read more...
Rating:	(not yet rated) 0 with reviews - Be the first.
Subjects	English language -- United States -- Rhetoric. Persuasion (Rhetoric) -- Political aspects. Mass media and language. View all subjects
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