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Working the room : how to move people to action through audience-centered speaking

Author: Nick Morgan
Publisher: Boston : Harvard Business School Press, ©2003.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
This useful guide to modern public speaking in business situations begins (as did public speaking) with the ancient Greeks. It's an auspicious start: the Greeks' influence lasted into the 20th century, even after television made our relationship with most of the speakers we hear far more intimate. Morgan, the founder of a communications coaching company, proposes what he calls "the audience-centered presentation  Read more...
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Document Type: Book
All Authors / Contributors: Nick Morgan
ISBN: 1578518199 9781578518197
OCLC Number: 51210635
Description: x, 230 pages ; 24 cm
Contents: The only reason to give a speech is to change the world --
pt. 1. History and overview. How did we get ; What to do? : the audience-centered presentation process --
pt. 2. Preparing the content. Understand the audience ; Craft the elevator speech ; Pick the level of need ; Find the story ; Structure the content ; Make the journey ; Involve the audience --
pt. 3. Rehearsing the presentation. Search for the truth ; Choreograph the kinesthetics ; Pay attention to what your audience needs ; Conquer your fear ; Get technical --
pt. 4. Stand and deliver. The audience-centered speech ; Listen to your audience ; Audience-centered speaking for all occasions ; The secret of charisma.
Responsibility: Nick Morgan.

Abstract:

Combining ancient Greek oratory with modern communications research, this books offers an audience-centered approach to public speaking. It illustrates a three-part process - focusing on content  Read more...

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