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World as laboratory : experiments with mice, mazes, and men

Author: Rebecca M Lemov
Publisher: New York : Hill and Wang, 2006, ©2005.
Edition/Format:   Print book : English : 1st ed., 1st pbk. edView all editions and formats
Summary:
"Extensively researched, World as Laboratory tells a secret history that's not really a secret anymore. The fruits of human engineering are all around us: advertising, polls, focus groups, the ubiquitous habit of "spin" as practised by everyone from marketers to politicians. What Rebecca Lemov traces for the first time is how the absurd, practical, and dangerous experiments of human engineers in the first half of  Read more...
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Details

Genre/Form: History
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Rebecca M Lemov
ISBN: 9780809098118 0809098113 0809074648 9780809074648
OCLC Number: 1000129117
Description: 291 pages, 8 unnumbered pages of plates : illustrations ; 24 cm
Contents: Strange fruits and virgin births --
Running the maze --
Embracing the real --
Psychic machines --
Circle of fear and hope --
In and out of the South --
An ordinary evening in New Haven --
The biggest file --
Anthropology's laboratory --
The impossible experiment --
The real world --
Conclusion.
Responsibility: Rebecca Lemov.
More information:

Abstract:

"Extensively researched, World as Laboratory tells a secret history that's not really a secret anymore. The fruits of human engineering are all around us: advertising, polls, focus groups, the ubiquitous habit of "spin" as practised by everyone from marketers to politicians. What Rebecca Lemov traces for the first time is how the absurd, practical, and dangerous experiments of human engineers in the first half of the twentieth century left their laboratories to become our day-to-day reality."--BOOK JACKET.

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