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World as laboratory : experiments with mice, mazes, and men

Author: Rebecca Lemov
Publisher: New York : Farrar, Straus and Giroux, 2013.
Edition/Format:  eBook : Document : EnglishView all editions and formats
Summary:
Deeply researched, World as Laboratory tells a secret history that's not really a secret. The fruits of human engineering are all around us: advertising, polls, focus groups, the ubiquitous habit of "spin" practiced by marketers and politicians. What Rebecca Lemov cleverly traces for the first time is how the absurd, the practical, and the dangerous experiments of the human engineers of the first half of the  Read more...
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Genre/Form: Electronic books
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Rebecca Lemov
ISBN: 9780374707293 0374707294
OCLC Number: 872599566
Description: 1 online resource
Responsibility: Rebecca Lemov.

Abstract:

Deeply researched, World as Laboratory tells a secret history that's not really a secret. The fruits of human engineering are all around us: advertising, polls, focus groups, the ubiquitous habit of "spin" practiced by marketers and politicians. What Rebecca Lemov cleverly traces for the first time is how the absurd, the practical, and the dangerous experiments of the human engineers of the first half of the twentieth century left their laboratories to become our day-to-day reality.

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