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World marketing; a multinational approach

Author: John K Ryans; James C Baker
Publisher: New York, Wiley [1967]
Series: Wiley marketing series.
Edition/Format:   Print book : EnglishView all editions and formats
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Additional Physical Format: Online version:
Ryans, John K.
World marketing.
New York, Wiley [1967]
(OCoLC)727430537
Document Type: Book
All Authors / Contributors: John K Ryans; James C Baker
OCLC Number: 229899
Description: xi, 391 pages illustrations, maps 24 cm.
Contents: Part I. World marketing and business strategy --
Part II. Culture, customs, and attitudes in the world marketplace --
Part III. Organization policies and decisions --
Part IV. World marketing financial aspects --
Part V. Researching the world marketplace --
Part VI. Distribution channels and strategy --
Part VII. Marketing communications policies and problems.
Series Title: Wiley marketing series.
Responsibility: [by] John K. Ryans, Jr. [and] James C. Baker.

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