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The Wrigley saga

Author: Ian Chaston
Publisher: [London] : SAGE, 2016.
Series: SAGE knowledge. Cases.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
As entrepreneurial businesses grow, it is often necessary for their strategies to change. This case study considers the example of Wrigley Company in its growth from a small family business to a large subsidiary of Mars Inc.
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Genre/Form: Electronic books
Case studies
Additional Physical Format: Print version:
Chaston, Ian.
The Wrigley saga.
[London] : SAGE, 2016
Print version:
Chaston, Ian.
The Wrigley saga.
[London] : SAGE, 2016
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Ian Chaston
ISBN: 9781473939219 1473939216
OCLC Number: 1099655044
Notes: Originally Published in: Chaston, I. (2010). The Wrigley Saga. In Entrepreneurial management in small firms (pages 188-189). London: SAGE Publications Ltd. ISBN: 9781848600256.
Description: 1 online resource (1 online resource (1 online resource)) : illustrations (black and white, and colour).
Series Title: SAGE knowledge. Cases.
Responsibility: Ian Chaston.

Abstract:

As entrepreneurial businesses grow, it is often necessary for their strategies to change. This case study considers the example of Wrigley Company in its growth from a small family business to a large subsidiary of Mars Inc.

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