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Writing for visual media. 4th, rev. ed.

Author: Anthony Friedmann
Publisher: Basingstoke : Taylor & Francis Ltd 2014.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
This updated edition of 'Writing for visual media' will enable you to understand the nature of visual writing that lies behind the content of all visual media. This unique kind of writing must communicate to audiences through content producers, since audiences don't read the script. Most media content provides a solution to a communication problem, which the writer must learn to analyze and solve before writing the  Read more...
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Details

Document Type: Book
All Authors / Contributors: Anthony Friedmann
ISBN: 9780415717946 0415717949
OCLC Number: 867727682
Description: 448 pages
Contents: IntroductionChapter 1: Describing One Medium Through AnotherChapter 2: A Seven-Step Method for Developing a Creative ConceptChapter 3: Describing Sight and SoundChapter 4: The Stages of Script DevelopmentChapter 5: Ads and PSAs: Copywriting for Visual MediaChapter 6: Corporate Communications: Selling, Telling, Training, and PromotingChapter 7: Documentary and Nonfiction NarrativeChapter 8: Visual Storytelling: Dramatic Structure and FormChapter 9: Writing Techniques for Long-Form ScriptsChapter 10: Television Series, Sitcoms, and SoapsChapter 11: Writing and Interactive DesignChapter 12: Writing for Interactive CommunicationsChapter 13: Writing for Video GamesChapter 14: Writing for Mobile Media PlatformsChapter 15: You Can Get Paid to Do This
Responsibility: Anthony Friedmann.

Abstract:

This updated edition of 'Writing for visual media' will enable you to understand the nature of visual writing that lies behind the content of all visual media. This unique kind of writing must communicate to audiences through content producers, since audiences don't read the script. Most media content provides a solution to a communication problem, which the writer must learn to analyze and solve before writing the script. The new edition strengthens the method for creating content and writing in the correct language and established format for each visual medium, including commercial communication such as ads and PSAs, corporate communications, and training. An extended investigation into dramatic theory and how entertainment narrative works is illustrated by examples and detailed analysis of scenes, scripts and storylines, saving you designed to save writers from typical pitfalls and releasing your creative powers of invention. Writing for Visual Media will help you to develop an improved foundation for understanding interactive media and writing for non-linear content, while gaining the tools to effectively connect with your audience like a professional.

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"Worth its weight in gold... ! It doesn't get any better than this: Here we have a master teacher -- Anthony Friedman, bringing 21 years of writing, producing and directing experience to bear writing Read more...

 
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