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Genre/Form: | Handbook Nonfiction Handbooks and manuals Guides et manuels Handbooks, manuals, etc Guides, manuels, etc |
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Document Type: | Book |
All Authors / Contributors: |
Josh Bernoff |
ISBN: | 9780062477156 0062477153 |
OCLC Number: | 934884251 |
Description: | xii, 284 pages : illustrations ; 22 cm |
Contents: | Part one. Change your perspective: Transcend bullshit ; Seize your opportunity -- part two. Change what you write: Move beyond fear ; Write short ; Front-load your writing ; Purge passive voice ; Replace jargon ; Eliminate weasel words ; Be direct ; Use numbers wisely ; Reveal structure -- part three. Change how you write: Be paranoid early ; Think early ; Think first ; Plan purposefully ; Unleash creativity ; Find flow ; Collaborate without tears ; Embrace edits ; Edit effectively -- part four. Change what you produce: Understand containers ; Email thoughtfully ; Master social media ; Promote intelligently ; Craft actionable reports ; Change the bullshit culture. |
Responsibility: | Josh Bernoff. |
Abstract:
Unless you change how you write, your emails, reports, and Web copy don't stand a chance.In this practical and witty book, you'll learn to front-load your writing with pithy titles, subject lines, and opening sentences.
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- BUSINESS & ECONOMICS -- Business Writing.
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- 2018 New Books(65 items)
by StatsNZ updated 2018-12-06