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Xerox Corporation : developing a new image

Author: Amanda M Lamb; Lauren P Elston; James S O'Rourke
Publisher: London : SAGE Publications Ltd, 2017.
Series: SAGE Knowledge., Cases.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
After an extensive study, Xerox decided to undergo a rebranding. After unveiling a new logo, the challenge is to A) roll out the new logo, B) change perception that Xerox only makes copiers, and C) demonstrate that the rebranding was worth the multimillion dollar investment.
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Details

Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Amanda M Lamb; Lauren P Elston; James S O'Rourke
ISBN: 9781526404893 1526404893
OCLC Number: 1017721142
Notes: Originally published: Lamb, A.M., Elston, L.P., & ORourke, J. S. (2008). Xerox Corporation: Developing a new image. 08-12. Notre Dame, IN: The Eugene D. Fanning Center for Business Communication, Mendoza College of Business, University of Notre Dame.
Description: 1 online resource : illustrations.
Series Title: SAGE Knowledge., Cases.
Responsibility: Amanda M. Lamb, Lauren P. Elston, James S. O'Rourke.

Abstract:

After an extensive study, Xerox decided to undergo a rebranding. After unveiling a new logo, the challenge is to A) roll out the new logo, B) change perception that Xerox only makes copiers, and C) demonstrate that the rebranding was worth the multimillion dollar investment.

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