Yield management (Book, 2000) [WorldCat.org]
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Yield management
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Yield management

Author: Anthony Ingold; Una MaMahon-Beattie; Ian Yeoman
Publisher: London ; New York : Continuum, ©2000.
Edition/Format:   Print book : English : 2nd edView all editions and formats
Summary:
Defines and analyzes the concept of yield and revenue management with special reference to the airline and hotel industries.
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Genre/Form: Aufsatzsammlung
Document Type: Book
All Authors / Contributors: Anthony Ingold; Una MaMahon-Beattie; Ian Yeoman
ISBN: 0826448259 9780826448255
OCLC Number: 50418130
Description: xiv, 345 pages : illustrations ; 25 cm
Contents: Foreword / Michael Bishop --
1. A Strategic Approach to Yield Management / Sheryl E. Kimes --
2. Economic Theory of Pricing for the Hospitality and Tourism Industry / David A. Edgar --
3. Legal Aspects / Mike Boella --
4. Quantitative Aspects of Yield Management / Robert Raeside and David Windle --
5. Perspectives on Pricing Decision in the Inclusive Holiday Industry / Eric Laws --
6. Defining Yield Management and Measuring Its Impact on Hotel Performance / Peter Jones --
7. MERLIN: Model to Evaluate Revenue and Loadings for Intercity / Ian S.A. Hood --
8. Decision-Making / Ian Yeoman and Anthony Ingold --
9. Productivity and Yield Management / Una McMahon-Beattie, Anthony Ingold and Darren Lee-Ross --
10. Computerized Yield Management Systems: Lessons from the Airline Industry / Nick Johns --
11. Revenue Management over the Internet: A Study of the Irish Hotel Industry / Breffni Noone and Neil Andrews --
12. The Use of Marketing Information Systems and Yield Management in the Hospitality Industry / Hilary Main --
13. Yield Management and the Airline Industry / Anthony Ingold and Jeremy R. Huyton --
14. Yield Management in Budget Airlines / Gerald L. Barlow --
15. Revenue Management in Scottish Visitor Attractions / Anna Leask, Alan Fyall and Philip Goulding --
16. Yield Management Practices / Una McMahon-Beattie and Kevin Donaghy --
17. Application of Yield Management to the Hotel Industry / Jeremy R. Huyton and Sarah Thomas --
18. Yield Management and the Restaurant Industry / Fiona Whelan-Ryan --
19. Capacity Management in the Cruise Industry / Julian Hoseason --
20. Capacity Management in the Football Industry / Gerald L. Barlow --
21. Conference Sector Capacity Management / Jerry Hartley and Peter Rand --
Endnote / Rocco Forte.
Responsibility: edited by Anthony Ingold, Una McMahon-Beattie and Ian Yeoman.

Abstract:

This text explains, outlines and illustrates the principles of yield management. The second edition contains new chapters on the areas in which yield management has caught on since initial  Read more...

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Introduction. Part I: The Principle of Yield Management. A Strategic Approach to Yield Management. Economic Theory of Pricing for the Hospitality and Tourism Industry. Legal Aspects. Quantitative Read more...

 
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