YouTube and video marketing : an hour a day. - Description based on print version record. - Includes index (eBook, 2009) [WorldCat.org]
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YouTube and video marketing : an hour a day. - Description based on print version record. - Includes index

Author: Greg Jarboe
Publisher: Indianapolis, Ind. : Wiley Pub., ©2009.
Series: Serious skills
Edition/Format:   eBook : Document : English
Summary:
A complete, task-based guide to developing, implementing, and tracking a video marketing strategyOnline video marketing is crucial in today's marketplace. This guide teaches you proven, practical guidelines for developing and implementing video marketing for your organization.If you're a marketer, advertising professional, consultant, or small business owner, here's a relevant guide to understanding video marketing  Read more...
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Details

Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Greg Jarboe
ISBN: 0470459697 9780470459690
OCLC Number: 1047805824
Description: Online-Ressource (1 online resource xxx, 474 p.)
Series Title: Serious skills
Responsibility: Greg Jarboe.

Abstract:

A complete, task-based guide to developing, implementing, and tracking a video marketing strategyOnline video marketing is crucial in today's marketplace. This guide teaches you proven, practical guidelines for developing and implementing video marketing for your organization.If you're a marketer, advertising professional, consultant, or small business owner, here's a relevant guide to understanding video marketing tactics, developing a strategy, implementing the campaign, and then measuring results. You'll find extensive coverage of keyword strategies and video optimization, distribution and promotion strategies to other sites and blogs, YouTube advertising opportunities, and crucial metrics and analysis.Written in the popular 'Hour a Day' format, which breaks intimidating topics down to easily approachable tasks Covers previously undocumented optimization strategies, distribution techniques, community promotion tactics, and more Explores the crucial keyword development phase and best practices for creating and maintaining a presence on YouTube via brand channel development and customization Examines effective promotional tactics, how to optimize video for YouTube and search engine visibility, and metrics and analytics Includes case studies, additional resources, a glossary, information about creating and editing video, step-by-step guides, and valuable tutorials YouTube and Video Marketing: An Hour A Daygives you the tools to give your clients or your organization a visible, vital marketing presence online Greg Jarboeis an Internet video marketing and optimization expert. He is President and cofounder of SEO-PR, an award-winning public relations, search engine optimization, and video production company that has worked with such clients as Southwest Airlines, SuperPages.com, The Christian Science Monitor, the Wharton School, Better Homes and Gardens, and Parentsmagazine. Greg is a frequent speaker at Search Engine Strategies conferences and a regular contributor to the Search Engine Watch blog (blog.searchenginewatch.com). He is a member of the Market Motive faculty and a principal in the ChannelOne Marketing Group. Greg was also profiled as one of 25 successful online marketing gurus in the recent Online Marketing Heroes book.

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