Zara and her sisters / the story of the world's largest clothing retailer (Book, 2009) []
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Zara and her sisters / the story of the world's largest clothing retailer

Zara and her sisters / the story of the world's largest clothing retailer

Author: Enrique Badía
Publisher: Basingstoke [England] ; New York : Palgrave Macmillan, 2009.
Edition/Format:   Print book : EnglishView all editions and formats

Zara is the best known Spanish brand at an international level, and is listed among the hundred most valuable companies in the world. This insightful new book reveals the secrets behind Zara's  Read more...


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Genre/Form: Estudio de casos
Named Person: Amancio Ortega Gaona; Amancio Ortega Gaona
Document Type: Book
All Authors / Contributors: Enrique Badía
ISBN: 9780230229914 0230229913
OCLC Number: 916068210
Notes: Zara ... y sus hermanas.
Target Audience: Maestría
Description: xii, 300 p., [8] p. de láminas : il. ; 24 cm
Contents: A place called Artelxo --
An entrepreneur called Ortega --
And some ideas gestating --
A family from a garage in search of gaps in the sector --
The concept takes shape: manufacturing becomes industrial --
Market and customer- the start and finish of everything --
The first attempt to open a shop doesn't take- but the success of Zara can be seen --
Logistics: the challenge of marrying production and distribution --
Thinking big: Galicia is too small --
And Spain, too --
Concepts aimed at reaching everybody: adding chains --
On the road to the Stock Exchange --
The market price --
Isla for Castellano: the light and shade of a scare in the form of a crisis --
A model for management --
Amancio, Indltex and the future- with the family? --
Epilogue: a sensation- or perhaps rather more.
Responsibility: Enrique Badía.


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Reviews for the Spanish Edition:'The author of this book clarifies all legends about Zara in order to explain the key to success of a company that at first sold housecoats and later on has become the Read more...

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